{"id":2382,"date":"2013-01-06T20:06:29","date_gmt":"2013-01-06T19:06:29","guid":{"rendered":"http:\/\/chiperoni.ch\/wordpress\/?p=2382"},"modified":"2013-01-06T20:13:21","modified_gmt":"2013-01-06T19:13:21","slug":"agile-marketing","status":"publish","type":"post","link":"https:\/\/chiperoni.ch\/wordpress\/2013\/01\/agile-marketing\/","title":{"rendered":"Agile Marketing"},"content":{"rendered":"<p>Sub-consciously I&#8217;ve started following content streams on Agile Marketing. The topic seems to pop up everywhere I turn. Or maybe there are more people writing about this topic? <\/p>\n<p>Even Copyblogger had a post on <a href=\"http:\/\/www.copyblogger.com\/agile-content-that-works\/\">How to Create an Agile Content Marketing Strategy<\/a><\/p>\n<p>IMHO it makes a lot of sense to apply agile management methods to Marketing. Content delivery is becoming more complex &#8211; there are smartphones, tablets, regular business monitors, large monitors. There are high expectations that a website will lead to an increase in conversions, while at the same time the sheer amount of data has increased exponentially. SEO requires high quality content. Every content page should be a good landing page. Etc. <\/p>\n<p>I am interested in exploring this topic further, esp. from a B2B point of view. <\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/www.slideshare.net\/slideshow\/embed_code\/14986341?rel=0\" width=\"427\" height=\"356\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC;border-width:1px 1px 0;margin-bottom:5px\" allowfullscreen webkitallowfullscreen mozallowfullscreen> <\/iframe> <\/p>\n<div style=\"margin-bottom:5px\"> <strong> <a href=\"http:\/\/www.slideshare.net\/pardot\/pardot-elevate-2012-agile-marketing-save-your-sanity\" title=\"Pardot Elevate 2012 - Agile Marketing: Save Your Sanity\" target=\"_blank\">Pardot Elevate 2012 &#8211; Agile Marketing: Save Your Sanity<\/a> <\/strong> from <strong><a href=\"http:\/\/www.slideshare.net\/pardot\" target=\"_blank\">Pardot<\/a><\/strong> <\/div>\n<p>\n<iframe loading=\"lazy\" src=\"http:\/\/www.slideshare.net\/slideshow\/embed_code\/13751897\" width=\"427\" height=\"356\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC;border-width:1px 1px 0;margin-bottom:5px\" allowfullscreen webkitallowfullscreen mozallowfullscreen> <\/iframe> <\/p>\n<div style=\"margin-bottom:5px\"> <strong> <a href=\"http:\/\/www.slideshare.net\/jcolman\/agile-marketing-4-principles-and-13-hacks-seomoz-mozcon-2012\" title=\"Agile Marketing: 4 Principles and 13 Hacks - SEOmoz MozCon 2012\" target=\"_blank\">Agile Marketing: 4 Principles and 13 Hacks &#8211; SEOmoz MozCon 2012<\/a> <\/strong> from <strong><a href=\"http:\/\/www.slideshare.net\/jcolman\" target=\"_blank\">Jonathon Colman<\/a><\/strong> <\/div>\n<p>Please feel free to send in your ideas and comments. <\/p>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Sub-consciously I&#8217;ve started following content streams on Agile Marketing. The topic seems to pop up everywhere I turn. Or maybe there are more people writing about this topic? Even Copyblogger had a post on How to Create an Agile Content Marketing Strategy IMHO it makes a lot of sense to apply agile management methods to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"mf2_syndication":[],"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1,24],"tags":[],"class_list":["post-2382","post","type-post","status-publish","format-standard","hentry","category-general","category-marketing"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1LJxC-Cq","_links":{"self":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/posts\/2382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/comments?post=2382"}],"version-history":[{"count":0,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/posts\/2382\/revisions"}],"wp:attachment":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/media?parent=2382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/categories?post=2382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/tags?post=2382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}