{"id":1883,"date":"2011-06-02T10:24:26","date_gmt":"2011-06-02T08:24:26","guid":{"rendered":"http:\/\/chiperoni.ch\/wordpress\/?p=1883"},"modified":"2011-06-02T10:42:24","modified_gmt":"2011-06-02T08:42:24","slug":"seo-in-the-year-2011","status":"publish","type":"post","link":"https:\/\/chiperoni.ch\/wordpress\/2011\/06\/seo-in-the-year-2011\/","title":{"rendered":"SEO in the year 2011"},"content":{"rendered":"<p>I want to write a blog post on SEO. My primary motivation is to learn what the changes are and I learn best by writing my own notes. <\/p>\n<p>Here we go. Some notes on SEO off the top of my head and unsorted:<\/p>\n<p><strong>Panda<\/strong><\/p>\n<p>Following the Panda release and other algrithmic changes by Google, the net is full of speculation &#8211; even to the extent that email newsletters may influence results &#8211; <a href=\"http:\/\/twitter.com\/#!\/nchenga\/status\/75641950774112256\">a fact that was refuted by Matt Cutts<\/a>. <em>(Shame on me &#8211; I retweeted the link before reading the comments. Note to myself: Read before you retweet. But somehow I fell for the arguments cos it sounds realistic.)<\/em> <\/p>\n<p>Google offers the following advice on developing <a href=\"http:\/\/googlewebmastercentral.blogspot.com\/2011\/05\/more-guidance-on-building-high-quality.html\">high-quality content<\/a>.  <\/p>\n<p>But&#8230;<\/p>\n<ul>\n<li>What about product pages which need to be short and snappy for today&#8217;s busy business managers? Quite a challenge to make these original! Cos often folks are looking for reassurance rather than novel content.<\/li>\n<li>Is a company blog a requirement? Long original articles pointing to short product pages?<\/li>\n<\/ul>\n<p>After reading the comments I compared search results between Bing and Google. I guess it depends on the search terms but i don&#8217;t see Bing results being better than Google just yet. <\/p>\n<p><strong>SEO tools<\/strong><\/p>\n<p>I&#8217;ve got a list of Drupal SEO tools via <a href=\"http:\/\/www.volacci.com\/\">Volacci<\/a> and <a href=\"http:\/\/www.netnode.ch\/\">Netnode<\/a> which I&#8217;ll post sometime soon.<\/p>\n<p>And &#8230; Here on my WordPress blog I use <a href=\"http:\/\/yoast.com\/wordpress\/seo\/\">Yoast&#8217;s SEO tool<\/a>. <\/p>\n<p>But to be honest I enjoy blogging and hiding in full public view. Chiperoni.ch is my knowledge base and my memory lane and my notepad and my diary. <\/p>\n<p><strong>Social SEO<\/strong><\/p>\n<p>Besides SEO, social media references are gaining importance. And definitely influence my click.  <\/p>\n<p><a href=\"http:\/\/www.flickr.com\/photos\/chiperoni\/5789084289\/\" title=\"Fullscreen capture 622011 100550 AM.bmp by nchenga, on Flickr\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/farm6.static.flickr.com\/5229\/5789084289_41ee75ba73.jpg\" width=\"500\" height=\"83\" alt=\"Fullscreen capture 622011 100550 AM.bmp\"\/><\/a><\/p>\n<p>If somebody in my Twitter network recommends a link, it gets my attention.  If over 400 people &#8220;like&#8221; <a href=\"http:\/\/handmadezwonull.blogspot.com\/2011\/05\/handmade20-auswartsspiel-feed-magazin.html\">Handmade 2.0&#8217;s article<\/a> on Facebook, I am going to pay more attention. <\/p>\n<p><strong>Referring links<\/strong><\/p>\n<p>Backlinks from high ranking websites remain important. <\/p>\n<p>I stumbled across this <a href=\"http:\/\/twitter.com\/#!\/SEOmoz\/status\/75984231234412544\">SeoMOZ presentation<\/a> discussing the full bandwidth of inbound marketing:<\/p>\n<div style=\"width:425px\" id=\"__ss_8169583\"> <iframe loading=\"lazy\" src=\"http:\/\/www.slideshare.net\/slideshow\/embed_code\/8169583\" width=\"425\" height=\"355\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe> <\/div>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<p>I want to write a blog post on SEO. My primary motivation is to learn what the changes are and I learn best by writing my own notes. Here we go. Some notes on SEO off the top of my head and unsorted: Panda Following the Panda release and other algrithmic changes by Google, the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"mf2_syndication":[],"jetpack_post_was_ever_published":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1883","post","type-post","status-publish","format-standard","hentry","category-general"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1LJxC-un","_links":{"self":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/posts\/1883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/comments?post=1883"}],"version-history":[{"count":0,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/posts\/1883\/revisions"}],"wp:attachment":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/media?parent=1883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/categories?post=1883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/tags?post=1883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}