I recently took part in a webinar on increasing website traffic. <\/p>\n
Here are my notes: <\/p>\n
10. Engage socially<\/strong> <\/p>\n Engage and participate in online conversations in a pertinent and relevant way Rule of thumb regarding social media content: <\/p>\n Original thoughts 30% Twitter and Facebook are the must-dos for social media <\/p>\n 9. Offer significant call-to-actions<\/strong><\/p>\n e.g. button in a different color and size <\/p>\n 8. Get more links <\/strong><\/p>\n Use Competitive Link Finder by SEOmoz to find where competitors are getting backlinks <\/p>\n Find linking partners <\/p>\n 7. Fix the links you’ve got already <\/strong><\/p>\n i.e. ask websites that are pointing to your website to update their links if the links are broken or not up-to-date <\/p>\n 6. Use multivariate testing – A\/B testing<\/strong> <\/p>\n Change one thing at a time and watch the results, i.e. <\/p>\n Tools: 5. Put the keyword on the page <\/strong><\/p>\n Include the keywords in the <\/p>\n Don’t overdo it. Write web pages for humans not search engines <\/p>\n Meta tags (description, keywords) are ignored by Google – no longer checked. <\/p>\n 4. The secret of awesome web headlines <\/strong><\/p>\n Work on your headings.<\/p>\n Cross-reference to http:\/\/www.copyblogger.com\/10-sure-fire-headline-formulas-that-work\/ <\/a><\/p>\n 3. Don’t make me think <\/strong><\/p>\n We don’t read pages, we scan them <\/p>\n We don’t make optimal choices, we satisfice <\/p>\n We don’t figure out how things work, we muddle through <\/p>\n Design for Power Skimmers<\/em> <\/p>\n 2. Know your Google Analytics <\/strong><\/p>\n 1. Begin with an SEO Audit <\/strong><\/p>\n (this is where the presenter added a sales pitch for their own services)<\/p>\n Tools recommended:
\nKeep track how people respond
\nTrack how many people reach the site via FB and Twitter
\nTweak your message
\nRepeat <\/p>\n
\nReposting 25%
\nConversation 25%
\nMarketing 20% <\/p>\n\n
\nGoogle Website Optimizer
\nVisual Website Optimizer <\/p>\n\n
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\nhttp:\/\/www.marketsamurai.com\/full-version.php<\/a> 149 US$
\nGoogle Adwords Keyword Tool – Google has largest base of data
\nCrazy Egg 19$ per month <\/p>\n