{"id":1795,"date":"2011-03-19T08:11:17","date_gmt":"2011-03-19T07:11:17","guid":{"rendered":"http:\/\/chiperoni.ch\/wordpress\/?p=1795"},"modified":"2014-07-31T22:41:31","modified_gmt":"2014-07-31T20:41:31","slug":"crowdsourcing-examples","status":"publish","type":"post","link":"https:\/\/chiperoni.ch\/wordpress\/2011\/03\/crowdsourcing-examples\/","title":{"rendered":"Crowdsourcing examples"},"content":{"rendered":"<p>One recurring buzzword that has entered the business world is &#8220;crowdsourcing&#8221; &#8211; it is used as a silver bullet in all sorts of contexts. Here are some notes and thoughts:<\/p>\n<p><a href=\"http:\/\/en.wikipedia.org\/wiki\/Crowdsourcing\">Wikipedia<\/a> has a good definition and describes how the term emerged.  <\/p>\n<p>Famous examples are: <\/p>\n<p>Facebook&#8217;s use of the community to translate its interface.<\/p>\n<p><a href=\"http:\/\/www.flickr.com\/photos\/chiperoni\/5539422348\/\" title=\"Translations by nchenga, on Flickr\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/farm6.static.flickr.com\/5134\/5539422348_382efebd05.jpg\" width=\"500\" height=\"352\" alt=\"Translations\" \/><\/a><\/p>\n<p>or Twitter <\/p>\n<p><a href=\"http:\/\/www.flickr.com\/photos\/chiperoni\/5538848389\/\" title=\"Twitter Translation Center by nchenga, on Flickr\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/farm6.static.flickr.com\/5212\/5538848389_e9656c5b2b.jpg\" width=\"500\" height=\"369\" alt=\"Twitter Translation Center\" \/><\/a><\/p>\n<p>and Google that use the power of the community to translate their web apps. For example the Chichewa interface was translated by Malawian and Zambian volunteers:<\/p>\n<p><a href=\"http:\/\/www.flickr.com\/photos\/chiperoni\/5539434052\/\" title=\"Google.mw by nchenga, on Flickr\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/farm6.static.flickr.com\/5293\/5539434052_2c2332b7f9.jpg\" width=\"500\" height=\"277\" alt=\"Google.mw\" \/><\/a><\/p>\n<p>See Clement Nyirenda&#8217;s blog entry <a href=\"http:\/\/nthambazale.com\/2010\/02\/google-web-search-in-chichewa\/\">calling for volunteers<\/a> and his <a href=\"http:\/\/nthambazale.com\/2010\/07\/google-now-speaks-chichewa\/\">subsequent post celebrating the launch<\/a>.<\/p>\n<p>Another very famous crowdsourcing platform is Amazon&#8217;s <a href=\"https:\/\/www.mturk.com\/mturk\/welcome\">Mechanical Turk<\/a>, which provides some remuneration for so-called human intelligence tasks. <\/p>\n<p><a href=\"http:\/\/www.flickr.com\/photos\/chiperoni\/5539453540\/\" title=\"amazon mechanical turk by nchenga, on Flickr\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/farm6.static.flickr.com\/5300\/5539453540_c0d1757874.jpg\" width=\"500\" height=\"278\" alt=\"amazon mechanical turk\" \/><\/a><\/p>\n<p>Reasons why a crowdsourced project may fail:<\/p>\n<ul>\n<li>lack of monetary motivation, <\/li>\n<li>too few participants, <\/li>\n<li>lower quality of work, <\/li>\n<li>lack of personal interest in the project, <\/li>\n<li>global language barriers, <\/li>\n<li>or difficulty managing a large-scale, crowdsourced project.<\/li>\n<\/ul>\n<p>Prerequisites are: <\/p>\n<ul>\n<li>a big enough crowd &#8211; which many SMEs don&#8217;t have access to,<\/li>\n<li>sufficient motivation, <\/li>\n<li>and some kind of indication how much work is required.<\/li>\n<\/ul>\n<p>What about B2B projects? How can B2B companies use crowdsourcing?<br \/>\nTartan Marketing (not Scottish despite the branding) describes 2 scenarios: <\/p>\n<ul>\n<li>internal &#8211; using the internal workforce to find new ideas via wikis and blogs and other collaboration software. The underlying assumption is that &#8220;the good ideas will &#8220;float to the top&#8221; and can make the planning and decision-making process much more efficient&#8221;.<\/li>\n<li>external &#8211; where a company involves its customer base to improve and develop services and products; the long-term benefit being loyalty and goodwill for the company.<\/li>\n<\/ul>\n<p> Here is a further list of <a href=\"http:\/\/www.openinnovators.net\/list-open-innovation-crowdsourcing-examples\/\">less well-known crowdsourcing platforms<\/a>.<\/p>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<p>One recurring buzzword that has entered the business world is &#8220;crowdsourcing&#8221; &#8211; it is used as a silver bullet in all sorts of contexts. Here are some notes and thoughts: Wikipedia has a good definition and describes how the term emerged. Famous examples are: Facebook&#8217;s use of the community to translate its interface. or Twitter [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"mf2_syndication":[],"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-1795","post","type-post","status-publish","format-standard","hentry","category-general"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1LJxC-sX","_links":{"self":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/posts\/1795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/comments?post=1795"}],"version-history":[{"count":0,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/posts\/1795\/revisions"}],"wp:attachment":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/media?parent=1795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/categories?post=1795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/tags?post=1795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}