{"id":177,"date":"2005-10-11T06:23:08","date_gmt":"2005-10-11T05:23:08","guid":{"rendered":"http:\/\/www.chiperoni.ch\/wordpress\/archives\/2005\/10\/11\/interview-with-clotaire-rapaille\/"},"modified":"2005-10-11T06:23:08","modified_gmt":"2005-10-11T05:23:08","slug":"interview-with-clotaire-rapaille","status":"publish","type":"post","link":"https:\/\/chiperoni.ch\/wordpress\/2005\/10\/interview-with-clotaire-rapaille\/","title":{"rendered":"interview with Clotaire Rapaille"},"content":{"rendered":"<blockquote><p>It&#8217;s absolutely crucial for anybody in communication &#8212; and that could be journalists, TV, media, all of it, or marketing people &#8212; if you want to appeal to people, it&#8217;s absolutely crucial to understand what I call the reptilian hot button. If you don&#8217;t have a reptilian hot button, then you have to deal with the cortex; you have to work on price issues and stuff like that.<\/p><\/blockquote>\n<p>source: <a href=\"http:\/\/www.pbs.org\/wgbh\/pages\/frontline\/shows\/persuaders\/interviews\/rapaille.html\">PBS<\/a><\/p>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<p>It&#8217;s absolutely crucial for anybody in communication &#8212; and that could be journalists, TV, media, all of it, or marketing people &#8212; if you want to appeal to people, it&#8217;s absolutely crucial to understand what I call the reptilian hot button. If you don&#8217;t have a reptilian hot button, then you have to deal with [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"mf2_syndication":[],"jetpack_post_was_ever_published":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-177","post","type-post","status-publish","format-standard","hentry","category-general"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1LJxC-2R","_links":{"self":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/posts\/177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/comments?post=177"}],"version-history":[{"count":0,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/posts\/177\/revisions"}],"wp:attachment":[{"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/media?parent=177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/categories?post=177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chiperoni.ch\/wordpress\/wp-json\/wp\/v2\/tags?post=177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}