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Content distribution strategies on my mind

Brian Dean’s recent study confirmed what many Digital Marketing folks know intuitively. (…) Brian Dean recently found that 94% of all content generates zero backlinks. And just 1.3% of articles gobble up 75% of all social shares. Source: Brafton It’s 2020 and we’ve have been pumping out content for many years. Algorithms influence distribution. How do you earn… Continue reading Content distribution strategies on my mind

Photowalk

I went photo-walking with the Basel Photography Meetup on Saturday. The theme was #Openings. On my way into town, I saw this yellow monster. Nothing open about it. And very noisy. I like this snapshot of openings within a gate: This snapshot of some openings in this construction site scaffolding fits my likeable criteria equally… Continue reading Photowalk

I attended Medien-Barcamp 2019 – my notes and comments – #medienbc

Yesterday, I set my alarm to 6 am and jumped on the 7:33 train to Zürich-Oerlikon. On a Saturday. To attend a barcamp on media. If you are unfamiliar with the concept of barcamps, a barcamp is a conference that organizes the talks by itself, on the day, Someone provides some rooms and infrastructure such… Continue reading I attended Medien-Barcamp 2019 – my notes and comments – #medienbc

Summer of 2019

There are so many beautiful poppies this year. I captured some impressions on Flickr. It must be the additional rain that causes poppies to bloom. The field next to Fondation Beyeler is red with flowers.

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La domenica sportiva

I went for a long slow run today. Along the Wiese river. Up to Bettingen. Via my favourite sawdust track (aka Finnenbahn) at Ausserberg. And, ending my run at the Kneipp facility in Riehen. Feeling positive and blessed.

Static site generators

On Hugo: I’ve worked my way thru this Udemy course, which explains the principles:  https://www.udemy.com/build-static-sites-in-seconds-with-hugo/  It’s fun; an alternative to server roundtrips; lots of cool themes to get you started: https://github.com/CodeFreezr/hugo-theme-awards-2018

Photo of the day

Beautiful sunny October in Basel Three snapshots to keep.

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Watermelon days

Summer of 2018 will be remembered for its long, extended heatwave.

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Agile words that caught my attention

Five pillars of collaborative product ownership. As seen here on Linkedin.  Respect people. Embrace uncertainty. Small experiments. Continuous learning. No complacency. (Question everything.) I think this works for other work situations as well. BTW, I’m testing Gutenberg…

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Making cream cake

Watching my mom make cream cake. Click on the black area to start the video.

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Photowalking into 2018

I started the year with a walk in and around Riehen, Bettingen and Chrischona. Some snapshots (unedited, pêle-mêle) can be viewed on my Flickr photostream:

SEO for B2B services and products: How to get started?

A couple of weeks ago, I was asked to provide some free consulting on how I would start SEO for a new B2B services or products company. Here are my notes: #Sandra’s advice on how to start There are different kinds of web visitors. Try to find groups and segments, and the info that they… Continue reading SEO for B2B services and products: How to get started?

Snapshots of the day

I took part in yesterday’s Basel Photography Meetup. The topic was construction sites. Quite a challenge. And inspiring to see what other photographers see at the same location. My snaps: My fave of the day is really for my collection of bicycle content. Velo content for the win: