I read this article on writing:
The Guide To Strategic Writing.
The main idea, as proposed in the article, is to research and find a proven idea. Then, write an article that improves on this idea.
Make sure the problem is real and your readers can relate to it
The article provides a good overview what content marketers will suggest and recommend in 2015.
The challenge that I see is trying to implement this in a small or medium sized business. You’ll need access to subject matter experts and time for research. Both are scarce.
Good times to be a writer.