Two sites that I read regularly – Moz and Hubspot – analyzed and wrote about their own blog post frequency.
Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate
Raising the Bar: A Publishing Volume Experiment on the Moz Blog
I am stunned. Flabbergasted.
How will small and medium-sized enterprises thrive in such a content marketing world?
High quality and high frequency.
My prediction has always been that we will return to media empires with gatekeepers guarding the entrances.
Citizen journalists and bloggers will only get a voice when the gatekeepers choose to let them.
