For future reference:
It’s something I need to look at for my day job. If you know of any background articles please let me know.
Questions and thoughts to explore in this context:
Maintaining multilingual B2B web content is time-intensive. More pages means more maintenance. Should I delete non-performing pages? Re-fresh the content? How do I analyze which pages to discontinue or keep and which new ones to add? Carry out workshops with stakeholders such as sales?
Somewhat related is this presentation on agile marketing:
The first couple of slides remind me of discussions with Persillie on Agile methods, Scrum and software development projects.
I’d like a frugal testing machine. It would help me all along.
Complimentary links: 2 random photos from my Flickr archive. Alles wird gut.