WooCommerce and SEO

What are the SEO recommendations for a site using a WooCommerce theme? What are the challenges compared to a normal WordPress site?

I started searching a little bit:

Yoast offers an SEO plugin for 29$

Youtube video: How to make your site SEO friendly

WooCommerce SEO plugin review, is it worth a purchase? (This site uses a nice theme called Highwind)

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