Urban flower pots

a snapshot


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Content curator’s future

Everybody’s pumping content into the Internet ocean. The ratio of good, useful content vs me-toos will most likely decrease even further. But how will we discern the high quality content from the rest? One recipe is to look at the social signals.

I am not sure this path will provide such great results, cos it depends on me as a user *liking a post* and *following* the right kind of content creators. That’s a difficult and time-consuming task. Most likely I’ll follow friends and influencers in my small niche. And rely on corporations and news organisations.

In the long run, will this ensure democratic, free access to information?

#time hole

“The single biggest threat to content marketing is content marketing”

I’m wondering if there’s a new approach to this / a new web app?


The 5 steps metrics model AARRR!

For future reference:

Acquisition Activation Referral Retention Revenue!

General marketing

Agile Marketing

Sub-consciously I’ve started following content streams on Agile Marketing. The topic seems to pop up everywhere I turn. Or maybe there are more people writing about this topic?

Even Copyblogger had a post on How to Create an Agile Content Marketing Strategy

IMHO it makes a lot of sense to apply agile management methods to Marketing. Content delivery is becoming more complex – there are smartphones, tablets, regular business monitors, large monitors. There are high expectations that a website will lead to an increase in conversions, while at the same time the sheer amount of data has increased exponentially. SEO requires high quality content. Every content page should be a good landing page. Etc.

I am interested in exploring this topic further, esp. from a B2B point of view.

Pardot Elevate 2012 – Agile Marketing: Save Your Sanity from Pardot

Agile Marketing: 4 Principles and 13 Hacks – SEOmoz MozCon 2012 from Jonathon Colman

Please feel free to send in your ideas and comments.

basel flickr fun hiking Photos

Photo walk

I walked up Tüllinger Hügel and took some snapshots:



Here’s a link to ancient poetry ringing in my ears:

Blessed are the poor in spirit,
for theirs is the kingdom of heaven.
Blessed are those who mourn,
for they will be comforted.
Blessed are the meek,
for they will inherit the earth.
Blessed are those who hunger and thirst for righteousness,
for they will be filled.

For your literary analysis.

blogger blogging tech tweet

Bufferapp stats for tweets and posts

I am confused by the analytics view shown in Bufferapp. Consider the 2 tweets i posted this morning:

bufferapp stats

One has 0 (zero) clicks and one has close to 200. I am not questioning the 0. It’s a known fact Twitter engagement has gone down. Disappeared. But… I am fairly sure that nobody clicked on my other tweet either. The number shown must be the total number of clicks on this link, right?

Is this useful for me?

Why show me the total number of clicks worldwide on this link? My educated guess is that Bufferapp (or any other Twitter stats tool for that matter) can only count clicks via the URL shortener service. I.e. close to 200 clicks where registered for Which is somewhat misleading. Or, in other words, it shows me which tweets are truly original vs entries which are just part of a larger echo chamber.

I guess, it can be said in this day and age, we really need to closely at how stats are derived.

For example, a tweet starting with @name will still generate up to 10 views on Flickr. While the tweet is public and can be viewed by others, I sincerely doubt that the views displayed on Flickr are *human* views.

Traue keiner Statistik, die du nicht selbst gefälscht hast


Lightweight Linux distros

For future reference:
Revive Your Old PC: The 3 Best Linux Systems For Old Computers