Monthly Archives: January 2013

WP Jetpack comments blocked

General

If you get a message like this on your WordPress site:

Error 403

We’re sorry, but we could not fulfill your request for /wordpress/wp-comments-post.php?for=jetpack on this server.

You do not have permission to access this server. Data may not be posted from offsite forms.

Your technical support key is:

The security plugin Bad Behavior is preventing the comment from being published.

You can either 1) go to Settings > Bad Behavior and select this option:
Allow form postings from other web sites (required for OpenID; increases spam received)

Or 2) you can simply deactivate Jetpack Comments.

Content curator’s future

General

Everybody’s pumping content into the Internet ocean. The ratio of good, useful content vs me-toos will most likely decrease even further. But how will we discern the high quality content from the rest? One recipe is to look at the social signals.

I am not sure this path will provide such great results, cos it depends on me as a user *liking a post* and *following* the right kind of content creators. That’s a difficult and time-consuming task. Most likely I’ll follow friends and influencers in my small niche. And rely on corporations and news organisations.

In the long run, will this ensure democratic, free access to information?

#time hole

“The single biggest threat to content marketing is content marketing”

I’m wondering if there’s a new approach to this / a new web app?

Agile Marketing

General, marketing

Sub-consciously I’ve started following content streams on Agile Marketing. The topic seems to pop up everywhere I turn. Or maybe there are more people writing about this topic?

Even Copyblogger had a post on How to Create an Agile Content Marketing Strategy

IMHO it makes a lot of sense to apply agile management methods to Marketing. Content delivery is becoming more complex – there are smartphones, tablets, regular business monitors, large monitors. There are high expectations that a website will lead to an increase in conversions, while at the same time the sheer amount of data has increased exponentially. SEO requires high quality content. Every content page should be a good landing page. Etc.

I am interested in exploring this topic further, esp. from a B2B point of view.

Please feel free to send in your ideas and comments.

Bufferapp stats for tweets and posts

blogger, blogging, tech, tweet

I am confused by the analytics view shown in Bufferapp. Consider the 2 tweets i posted this morning:

bufferapp stats

One has 0 (zero) clicks and one has close to 200. I am not questioning the 0. It’s a known fact Twitter engagement has gone down. Disappeared. But… I am fairly sure that nobody clicked on my other tweet either. The number shown must be the total number of clicks on this bit.ly link, right?

Is this useful for me?

Why show me the total number of clicks worldwide on this link? My educated guess is that Bufferapp (or any other Twitter stats tool for that matter) can only count clicks via the URL shortener service. I.e. close to 200 clicks where registered for http://bit.ly/P0Hjpe. Which is somewhat misleading. Or, in other words, it shows me which tweets are truly original vs entries which are just part of a larger echo chamber.

I guess, it can be said in this day and age, we really need to closely at how stats are derived.

For example, a tweet starting with @name will still generate up to 10 views on Flickr. While the tweet is public and can be viewed by others, I sincerely doubt that the views displayed on Flickr are *human* views.

“Traue keiner Statistik, die du nicht selbst gefälscht hast”