I attended a talk – organized by the ifj.ch, venturelab and FHNW – by Karsten Füllhaas on “Social Media: Wenn Kunden mein Marketing übernehmen” (translation: when customers take over my marketing). A well-balanced talk.
I like the Brian Solis quotes:
- Use of tools such as Facebook and Twitter does not guarantee people will listen.
- Engage your customers in meaningful conversations, empowering them as true participants in your marketing and service efforts.
And you need good content. Just blasting out your marketing message will not lead to dialog and engagement.
Slides (in German) for future reference