Where are the business models for content?

Recommended read via Mlle A.”˜s Delicious bookmarks:

How we killed social media

And probably a reason why many companies that are latecomers to
the social media circus will never understand, why everybody
is was so excited.

Instead of following the latest social media advertising trend,
my advice is: Be yourself.

Be your-crazy-self.

If it means only 20 unique visits per day, that’s much better
than selling your ideas, your soul and well-being for 5K hits
that will not return and will make you look trashy.

Imagine 20 people walking into your brick-and-mortar shop per
day.

Don’t try to blog or post photos or twitter or upload videos or
bookmark articles or share RSS feeds for advertising purposes
only.

Have fun.

Don’t copy.

Don’t be fake.

Be Visible.

Persuade with good content at regular intervals.

When I presented a talk about blogging for content developers at
an STC conference in Zurich, it was a photo collection of Nutella
alternatives that Mlle A. and I started at http://www.flickr.com/groups/nutellaalternative/
that people noticed. Lots of craziness in there.

But I’m also using my energy for other projects such as the
Malawi group at Flickr:

My talk about cell phones in Africa was well received because I’m
genuinely interested in ICT developments in Africa, because now I
can connect with family and friends. Which I couldn’t in the
early 90s, due to very high telephone costs.

I don’t need to push my own business. Chiperoni and all of its
side streams is just a fun project to try out new technologies
and practice my writing skills and keep online bookmarks. And as
such I’m probably a lot freer than somebody that needs to pay
their bills with their online shop.

Consider these facts:

Social media is really disrupting the traditional conventional
advertising and news world. Maybe at the end of it, all kinds of
media will be dead”¦ new and old. C.f. my recent post on
“Where are the business models for content?”.

Search engines have become all powerful. Important facts and
knowledge are getting ignored because they’re not in the search
results on page 1.

That’s why independent niche blogging is important to me.
Excellent research skills are much needed.

That’s why your point of view and your understanding of a topic
can make a difference. And that’s why you should continue to blog
and tweet and post photos”¦ But IMHO the gold rush is over. It’s
hard work. No quick wins.

In a corporate environment, asking all of your company employees
to digg an article or tweet by command is fake, if you don’t
engage further and learn to use the new tools and make networking
part of your company culture. C.f Scoble on Zappos.

I would try to move away from “all about me and my beautiful
company” kind of articles to showing your expertise and
understanding for your particular part of the world market.

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