I got out of bed this morning

I finished reading David Meerman Scott’s book on: “The new rules of Marketing and PR”.

Here’s a quote which is probably already the most quoted excerpt out of the book:

Big news is great, but don’t wait.

  • Have a new take on an old problem? Write a release.
  • Serving a unique marketplace? Write a release.
  • Have interesting information to share? Write a release.
  • CEO speaking at a conference? Write a release.
  • Win an award? Write a release.
  • Add a product feature? Write a release.
  • Win a new customer? Write a release.
  • Publish a white paper? Write a release.
  • Get out of bed this morning? Okay, maybe not… but you are thinking the right way now!

His main point is that news releases should be written for a wider audience, not just journalists.

And I liked the chapter on avoiding typical industry PR speak (see the The Gobbledygook Manifesto).

I found the book helpful.

Most of all I felt reassured that somebody else has written down lots of the things I discovered on my own by following a hands-on, learning-by-doing, check-out-what-works approach regarding blogs and news releases.

But before I go into further detail, I’ll wait for Mlle. A. and her literary criticism.

Here’s my previous post on this book:

Content drives action

Categorized as marketing

By nchenga

Nchenga-nchenga is my nickname. Chiperoni.ch is my online playground, scrap book, and on-going collection of bookmarks and interesting quotes. Chiperoni is a Malawian term for cold, grey, rainy weather. I am a bridge blogger somewhere between Basel and Blantyre. The opinions and comments expressed here are my own personal opinions and do not represent my employer's view in anyway. So far, this blog is free of advertising or paid articles or similar.

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