Cyberwiter
posted the above tweet on
using social media to enhance your company’s online news
room.
The article lists ways how to aggregate text, images, audio and
video to make it useful for corporations and their target
audience.
Ein gutgemachter Social Media Newsroom ist essentiell für die
Online-PR: Er ”¦1. eröffnet einen schnellen Zugang zu den wichtigsten
Unternehmensinhalten 2. lebt von aktuellen und vielfältigen
Inhalten, die möglichst täglich erneuert werden 3. ist komplett
per RSS abonnierbar und individualisierbar 4. basiert auf
Pull-Elementen und nicht auf Push 5. spricht Journalisten wie
andere Influencer gleichermaà Ÿen an 6. verweist nicht nur auf
die eigenen, sondern auch auf fremde Quellen (Verlinkung) 7.
öffnet seinen Pressespiegel für alle (Social Bookmarking
erleichtert das) 8. ermöglicht den schnellen Kontakt für einen
Dialog (Twitter, Facebook, Skype, etc.) 9. nutzt
Real-Time-Elemente (Livestreaming auf Basis von Twitter oder
Friendfeed) 10. erleichtert die Vernetzung mit den
Ansprechpartnern im Unternehmen 11. bietet reichhaltiges
lizenzfreies Video- und Bild-Material (gerne auch Pod- oder
Vodcasts) 12. fordert alle Besucher zu Copy & Paste auf 13.
regt Online-Diskussionen auf anderen Plattformen (Facebook,
Twitter, Blogs etc.) an 14. Integriert eigene Corporate Blogs
und Microblogs 15. bringt die News des Unternehmens zum Laufen
The article lists a number of corporate examples.
The web consultant hiding here at Chiperoni headquarters (errr”¦
me!) believes this is one way corporations can profit from new
media technologies.
Build a better online newsroom using these new distribution
channels. Instead of sitting on the sidelines commenting on the
quality of content. While I don’t know which services will survive
the next couple of years, I do know that the real-time web is here
to stay. Unless we run out off electricity to power all of the
server farms.Start small. Grow incrementally. Bring lots of
endurance and patience. Remember that most people stop blogging
after 3 months. A large percentage of Twitter is
dormant.Avoid PR speak. Press releases no longer target
journalists alone. Publish useful content that supports the buying
process. Read
David Meerman Scott’s book.Aggregate useful content. Become a
subject matter expert on the web.Offer a quality filter for your
company’s specific area of expertise. Don’t try to copy private
bloggers or twitterers. Be authentic and personable. But don’t
swamp us with blog posts and tweets from your coffee break. And
please do check for spelling mistakes. I expect a newsroom to have
a higher quality.
And I’m not only talking. I have been using blogging technology
and RSS feeds within a company context for over four years.
My experience”¦ some traditional PR distribution services still
don’t understand that it’s important to be included in Google
News.
It is. Whether you like Google or not.
A newsroom is more than just collecting and archiving press
releases”¦
To build a community around Twitter or Facebook or similar, you
will need a concept and a company policy regarding behavior in
your communities. And before you quote me wrongly. I am not
saying your company should start a Twitter or Facebook channel.
Think about your time resources and goals beforehand. Ultimately
you will want to draw people to your site or sub-sites. And there
may be a different way that is better suited for your corporate
environment. And most importantly, read the TOS before you start
posting your content on third party sites.
See my
simple WordPress prototype here ”“ a quick test install to
demonstrate how WordPress can be used for a simple corporate
newsroom.
I need to run and finish my MBA assignments for today”¦
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