PR 2.0

while I was blonking about the future of communications, some PR agency has come up with a press release template suggesting how to integrate Digg,, RSS feeds, as well as audio, and video links.

source: MarCom Blog

Categorized as General

By nchenga

Nchenga-nchenga is my nickname. is my online playground, scrap book, and on-going collection of bookmarks and interesting quotes. Chiperoni is a Malawian term for cold, grey, rainy weather. I am a bridge blogger somewhere between Basel and Blantyre. The opinions and comments expressed here are my own personal opinions and do not represent my employer's view in anyway. So far, this blog is free of advertising or paid articles or similar.


  1. overkill.
    this is a serious draft, isn’t it?

    I am sceptical about the bullet-style new pref vs. the links to recent coverage to-date. Though it will be select coverage, obviously, the important message should come across by means of the agency’s own writings. No? Isn’t there a risk that journalists pick ready-made info (whole, useful sentences) from other sources than from the press release itself.

    Maybe I’m just missing something important.

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