Links on Corporate Blogging

I’m kind of collecting advice on corporate blogging (with no particular goal in mind). A couple of background links I’ve found useful:

• The Corporate Weblog Manifesto by Scobleizer (update March 2018: removed link due to malware warning)
• Ten Tips For A Better Weblog
  
• Onlinejournalismus.de

Ãœber-blogger Scoble also provides advice how to react to negative comments. If you know of any other good links, please leave a comment.