SEO for B2B services and products: How to get started?

A couple of weeks ago, I was asked to provide some free consulting on how I would start SEO for a new B2B services or products company. Here are my notes: #Sandra’s advice on how to start There are different kinds of web visitors. Try to find groups and segments, and the info that they […]

What will an SEO audit be like in 10 years?

A couple of months ago, I went thru an SEO audit. I wanted to write a blog post to reflect on what I learned. This is my feeble attempt to collect my thoughts and jot down some notes. Where available, I’ve tried to list my source links. What is an SEO audit? In an audit, […]

Google Hummingbird links

The latest addition to the SEO zoo is a hummingbird. The algorithm change was announced in September 2013 but went live a month earlier. Searchengineland has some useful background information: FAQ: All About The New Google “Hummingbird” Algorithm Hummingbird’s Impact On B2B Sites Apparently this release will improve Google’s ability to predict a user’s search […]

Intro to SEO and SEM

I am faced with the challenge to explain SEO and SEM in a 1 hour presentation. The audience consists of business folks. Where to start explaining is the hard part. Also there are so many myths in this area – garnered by SEO vendors selling their services as a “Wunderwaffe” for instant web traffic success. […]