Search intent

In SEO, you need to figure out the search intent. Best place to do this is to study the SERPs, auto-suggest, and related searches. How Google Gives Us insight into Searcher Intent Through the Results https://t.co/MWFBsimzG3 – Whiteboard Friday pic.twitter.com/cQYK4NpFsi — Moz (@Moz) November 10, 2017 Notes to keep in mind: Don’t target content without… Continue reading Search intent

What will an SEO audit be like in 10 years?

A couple of months ago, I went thru an SEO audit. I wanted to write a blog post to reflect on what I learned. This is my feeble attempt to collect my thoughts and jot down some notes. Where available, I’ve tried to list my source links. What is an SEO audit? In an audit,… Continue reading What will an SEO audit be like in 10 years?

Intro to SEO and SEM

I am faced with the challenge to explain SEO and SEM in a 1 hour presentation. The audience consists of business folks. Where to start explaining is the hard part. Also there are so many myths in this area – garnered by SEO vendors selling their services as a “Wunderwaffe” for instant web traffic success.… Continue reading Intro to SEO and SEM