I recently talked to Persillie on the difficulty of following people’s tweet streams. Esp. if you have a limited time budget and can only tune into Twitter every so often.
For example, I follow Kathy Sierra’s stream at Twitter. You can see quite a few of her 140 character statements in my Twitter Favorites.
Re: “PR is Dead?” meme–PR has same issue as UI design: it’s NOT something you can slap on afterward. Must be baked into product.
“Job happiness” should not have a single point of failure… but too often it ALL depends on your current boss. Bad managers REALLY suck.
Things Smart People Do: Martin Fowler (software dev pioneer) said he went to a ‘passionate users’ talk *because* he “doesn’t like the topic”
Powerful template 4 learning: “I will do Project A, to ‘force’ myself to learn Skill B” rather than “I must/will learn Skill B” @hrheingold
PR/marketing should fail when it’s about “getting word out”. If they’re about helping “users kick ass”, we’re good. Less pitch, more teach.
I see a huge overestimation of the importance of “social” in marketing/PR or product dev in general today.
The difficulty arises when other Twitterers ask questions and Kathy responds. I don’t see the question and it gets much more difficult to follow.
Twitter is like a cocktail party. The music is so loud, sometimes you only hear parts of the answer.
Are there Twitter tools that help with this? The only tool I can think of is Twitter Search (formerly Summize).
Regarding passionate users, see this video of the talk that Kathy held at the SF WordCamp 2008: