Chiperoni
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Top ten PR tips for small businesses
1. The old ways to get noticed were to buy expensive advertising and beg the media to write about you and your products. The best way to get noticed today is to publish great content online.
2. Don’t talk about what your products and services [...]
for future reference:
I like the format of these presentations:
http://www.stoweboyd.com/message/2008/04/entrepreneurial.html
http://www.stoweboyd.com/message/2008/02/thoughts-for-to.html
At work we use cvs and subversion for version control, light years better than Visual SourceSafe.
I’m trying to extend my active command line knowledge of cvs and svn… Remember I’m a low and humble marketer / content developer / writer.
Regular commands I use:
cvs update
cvs commit -m “message” filename
[...]
Since Mlle. A. started using Google Reader in full force a couple of weeks ago, I’ve been getting a steady flow of cool, funny, high-quality articles and links.
This one caught my eye:
(…) customers don’t really care how you’re better until they understand what you’re gonna do for them.
aargh*
Here’s the next marketing book to read:
Interview with Seth Godin about Meatball Sundae
What a name for a book.
*just finished reading “The new Rules of Marketing and PR”
I finished reading David Meerman Scott’s book on: “The new rules of Marketing and PR”.
Here’s a quote which is probably already the most quoted excerpt out of the book:
Big news is great, but don’t wait.
Have a new take on an old problem? Write a release. Serving a unique marketplace? Write [...]
I just installed GIMPshop on my (no longer new) MacBook. And the interface looks a lot simpler.
And I received a Skitch invite. I don’t like the pink heart icon much. Kitsch.
But I somehow managed to get past that and watch the introductory video (!). The features look very useful. It offers [...]
