Category: marketing

It’s the Small Gestures

In a world full of advertising and sales pitches, it’s the little things that count. Like a handwritten note on the bottom of the fitness center’s invoice: Bisch fleissig The owner of the fitness center is a tough business woman. No discount. No rebate. No nothing. But she does build relationships. Which is the right… Continue reading It’s the Small Gestures

Reading List

A regular reader of Chiperoni.ch has suggested that I add a book list. Yesterday I stopped by at the uni library and browsed thru the marketing section. I picked up “How Customers Think” by Gerald Zaltmann. And some pages caught my eye. The 10’000 feet view. Ways to find original ideas and get out of… Continue reading Reading List

Techniques for Reviewing a User Interface

I like this quote: The GUI is the only contact the user has with the application. that I found in this presentation: which I found while surfing thru my Sitemeter stats. An obvious fact. Yet… When talking to software developers, I often hear complaints about the quality of code (especially if somebody else programmed the… Continue reading Techniques for Reviewing a User Interface

Appfrica Interview on MTN Uganda

Just a quick note to point to an interesting interview with an official of MTN Uganda at: Appfrica: Interview With MTN’s Erik van Veen – Part 1 These points caught my eye: (…) revenues per user, are very low in Africa by international standards, and require a low cost operating model if the Operator is… Continue reading Appfrica Interview on MTN Uganda

Zemanta

I am learning a lot from the African blogs I am reading… App+frica recently wrote about useful web applications for bloggers in developing countries. In his list he mentions Zemanta: Zemanta, which just scored a new round of funding from Union Square Ventures, is a huge time saving tool. It’s a browser-side plug-in that scans… Continue reading Zemanta

Freeconomics

Interesting background article, for future reference: We can start with a simple user question: why would we ever pay for anything that we could get for free? When anyone buys a version of something they could get for free, what are they purchasing? From my study of the network economy I see roughly eight categories… Continue reading Freeconomics

Twitter-like Presentations

for future reference: I like the format of these presentations: http://www.stoweboyd.com/message/2008/04/entrepreneurial.html http://www.stoweboyd.com/message/2008/02/thoughts-for-to.html

Marketer’s Cheat Sheet for cvs and svn?

At work we use cvs and subversion for version control, light years better than Visual SourceSafe. I’m trying to extend my active command line knowledge of cvs and svn… Remember I’m a low and humble marketer / content developer / writer. Regular commands I use: cvs update cvs commit -m “message” filename cvs tag -F… Continue reading Marketer’s Cheat Sheet for cvs and svn?

The easy way

Stumbled across this blog post: It’s really easy to insist that people read the friggin manual. It’s really easy to blame the user/student/prospect/customer for not trying hard, for being too stupid to get it or for not caring enough to pay attention. Sometimes (often) that might even be a valid complaint. But it’s not helpful.

They say it’s all about the customer

Since Mlle. A. started using Google Reader in full force a couple of weeks ago, I’ve been getting a steady flow of cool, funny, high-quality articles and links. This one caught my eye: (…) customers don’t really care how you’re better until they understand what you’re gonna do for them.

The next please

aargh* Here’s the next marketing book to read: Interview with Seth Godin about Meatball Sundae What a name for a book. *just finished reading “The new Rules of Marketing and PR”

I got out of bed this morning

I finished reading David Meerman Scott’s book on: “The new rules of Marketing and PR”. Here’s a quote which is probably already the most quoted excerpt out of the book: Big news is great, but don’t wait. Have a new take on an old problem? Write a release. Serving a unique marketplace? Write a release.… Continue reading I got out of bed this morning

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Categorized as marketing

Weekend Thoughts

I just installed GIMPshop on my (no longer new) MacBook. And the interface looks a lot simpler. And I received a Skitch invite. I don’t like the pink heart icon much. Kitsch. But I somehow managed to get past that and watch the introductory video (!). The features look very useful. It offers a direct… Continue reading Weekend Thoughts

Content drives action

I started reading “The new rules of Marketing and PR” yesterday, and I like it. I’m at Chapter 3, and so far it’s a good summary of things I’ve discovered. Reinforcing experiences which I’ve been calling Low Budget Internet Marketing. A couple of notes: Today’s search engine setup means you can reach buyers directly. One-way… Continue reading Content drives action

sakku.worker

Via this Flickr comment I heard that there’s a Sakku competition for bloggers… I already blogged about Sakku bags some time ago. And I would love to win a bag. As a knowledge worker and digital nomad, I believe I’m the right candidate 🙂 I’ll write a review. Take photos. And test the solar cells… Continue reading sakku.worker