Chiperoni
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"marketing"
A regular reader of Chiperoni.ch has suggested that I add a book list.
Yesterday I stopped by at the uni library and browsed thru the marketing section. I picked up “How Customers Think” by Gerald Zaltmann. And some pages caught my eye. The 10’000 feet view.
I recently talked to Persillie on the difficulty of following people’s tweet streams. Esp. if you have a limited time budget and can only tune into Twitter every so often.
For example, I follow Kathy Sierra’s stream at Twitter. You can see quite a few of her 140 character statements in my
I like this quote:
The GUI is the only contact the user has with the application.
that I found in this presentation:
which I found while surfing thru my Sitemeter stats.
An obvious fact. Yet…
When talking to software developers, I often hear complaints about the quality of code (especially [...]
Just a quick note to point to an interesting interview with an official of MTN Uganda at:
Appfrica: Interview With MTN’s Erik van Veen – Part 1
These points caught my eye:
(…) revenues per user, are very low in Africa by international standards, and require a low cost operating model if [...]
I am learning a lot from the African blogs I am reading…
App+frica recently wrote about useful web applications for bloggers in developing countries.
In his list he mentions Zemanta:
Zemanta, which just scored a new round of funding from Union Square Ventures, is a huge time saving tool. It’s a [...]
Interesting background article, for future reference:
We can start with a simple user question: why would we ever pay for anything that we could get for free? When anyone buys a version of something they could get for free, what are they purchasing?
From my study of the network economy I see roughly eight categories [...]
A message from the admin: Chip moved to WP 2.6.
If anything appears broken, leave a comment
Update:
Finally, fixed the Terong Related Links plugin, which hasn’t been working for the past months since I upgraded to WP 2.5. I found this fix here and simply replaced the PHP code as described. [...]
Top ten PR tips for small businesses
1. The old ways to get noticed were to buy expensive advertising and beg the media to write about you and your products. The best way to get noticed today is to publish great content online.
2. Don’t talk about what your products and services [...]
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