marketing

Content distribution strategies on my mind

Brian Dean’s recent study confirmed what many Digital Marketing folks know intuitively. (…) Brian Dean recently found that 94% of all content generates zero backlinks. And just 1.3% of articles gobble up 75% of all social shares. Source: Brafton It’s 2020 and we’ve have been pumping out content for many years. Algorithms influence distribution. How do you earn …

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Reasons to blog

I saw this article today on the benefits of blogging: “So why should you blog?” https://t.co/sxbWSvtWPI — ✁___CollectThisTweet (@nchenga) November 1, 2015 Blogs refine your thoughts Blogs reward the creator Blogs amplify your humanity Blogs connect us to our tribes Blogs give introverts a voice Blogs reward the “new age” publishers Blogs embrace the experimenters Blogs …

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Content first

Last Saturday I attended UX camp Switzerland. A very good event to learn about user experience, human-centered design, usability testing, MVP and prototyping tools. Talks I listened to: Stefanie Klekamp presented lots of background info on the Think Aloud usability testing method. Which I found useful. She explained the theories behind the method and also …

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Social media sending less traffic, less clicks?

While analyzing website analytics on this blog and on other sites, I’ve noticed that, in year-on-year comparisons, website links within social media streams on Facebook and Twitter are getting less clicks. Despite more followers and more content activity. Reasons? I think many of us are nearing saturation point. Sharing and liking functions are everywhere. More …

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Agile Marketing

Sub-consciously I’ve started following content streams on Agile Marketing. The topic seems to pop up everywhere I turn. Or maybe there are more people writing about this topic? Even Copyblogger had a post on How to Create an Agile Content Marketing Strategy IMHO it makes a lot of sense to apply agile management methods to …

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Just because I can, doesn’t mean I should

Hidden in this screenshot are 22 thousand reasons not to base your entire marketing on G+ or FB or Twitter or anybody else. I thought Google had learnt the lesson when they botched the Buzz launch. Well, here they are pushing events via soc med contacts to something as personal as a calendar.

Streams of Content

QOTD: Successful businesses will not be everything to everyone; that’s the broadcast mentality. Instead, they will play a meaningful role to a cohort of committed consumers who give their attention to them because of their relevance. via Streams of Content, Limited Attention | UX Magazine.

Gaming the System

Recommended read via Mlle A.‘s Delicious bookmarks: How we killed social media And probably a reason why many companies that are latecomers to the social media circus will never understand, why everybody is was so excited. Instead of following the latest social media advertising trend, my advice is: Be yourself. Be your-crazy-self. If it means …

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