Category Archives: marketing
Streams of Content
QOTD:
Successful businesses will not be everything to everyone; that’s the broadcast mentality. Instead, they will play a meaningful role to a cohort of committed consumers who give their attention to them because of their relevance.
via Streams of Content, Limited Attention | UX Magazine.
Twitter for the masses
I saw this retweet pointing to Jeremy Toeman’s article Will normal folks ever use Twitter?”. (By default that makes me un-normal….)
He makes an excellent point which matches my own experience. Most people don’t see the added benefit of using Twitter. The uses are difficult to grasp. Especially since Twitter turned off the SMS service for [...]
Also posted in General, blogger, tech, wordpress Tagged connecting, how i use twitter, Jeremy Toeman, search, suggested uses for twitter, suggested uses list, sul, tatort, tech help, traffic, twitter, uses Leave a comment
Intro to SEO and SEM
I am faced with the challenge to explain SEO and SEM in a 1 hour presentation. The audience consists of business folks.
Where to start explaining is the hard part.
Also there are so many myths in this area – garnered by SEO vendors selling their services as a “Wunderwaffe” for instant web traffic success.
As is typical [...]
Also posted in General, blogger, blogging, tech Tagged content, explaining seo to non-bloggers, frequency, google-bomb, old media vs. new media, outposts, patience, search engine optimization, sem, seo, technical aspects Leave a comment
Social Media News Room
Cyberwiter posted the above tweet on using social media to enhance your company’s online news room.
The article lists ways how to aggregate text, images, audio and video to make it useful for corporations and their target audience.
Ein gutgemachter Social Media Newsroom ist essentiell für die Online-PR: Er …
1. eröffnet einen schnellen [...]
Also posted in blogging, tech, wordpress Tagged aggregate, blogging technology, corporate newsroom, new media, new rules of marketing and pr, pr, quality filter, rss, social media news room, subject matter expert Leave a comment
Gaming the System
Recommended read via Mlle A.’s Delicious bookmarks:
How we killed social media
And probably a reason why many companies that are latecomers to the social media circus will never understand, why everybody is was so excited.
Instead of following the latest social media advertising trend, my advice is: Be yourself.
Be your-crazy-self.
If it means only 20 unique [...]
Where are the business models for content?
News of dying newspapers and print magazines have been making the rounds. But also some well-established and respected blogs are closing, or struggling.
Mlle A. of Handmade2.0 recently commented on a design blog’s call for donations:
It’s not just print mags that face hardship. Meaning, blogs that started out with an unpaid version and that are [...]
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Media making and distribution tool set…
Quick post to archive a good quote by Chris Brogan:
(…) social media isn’t a PR tool; it’s not a marketing tool ; it’s a communications tool and a media making/distribution tool set. And further, it’s not the only way to the finish line out there. It’s about working on the larger need and then using [...]
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It’s the Small Gestures
In a world full of advertising and sales pitches, it’s the little things that count.
Like a handwritten note on the bottom of the fitness center’s invoice:
Bisch fleissig
The owner of the fitness center is a tough business woman. No discount. No rebate. No nothing. But she does build relationships. Which is the right approach.
I [...]
Also posted in General, tech Leave a comment
Reading List
A regular reader of Chiperoni.ch has suggested that I add a book list.
Yesterday I stopped by at the uni library and browsed thru the marketing section. I picked up “How Customers Think” by Gerald Zaltmann. And some pages caught my eye. The 10′000 feet view.
Ways to find original ideas and get out of the [...]
Also posted in books Tagged achim digit, anna analog, books i read, dane digital, how customers think, marketing books 2 Comments
On Following Tweet Streams
I recently talked to Persillie on the difficulty of following people’s tweet streams. Esp. if you have a limited time budget and can only tune into Twitter every so often.
For example, I follow Kathy Sierra’s stream at Twitter. You can see quite a few of her 140 character statements in my Twitter Favorites.
Re: “PR is [...]
Techniques for Reviewing a User Interface
I like this quote:
The GUI is the only contact the user has with the application.
that I found in this presentation:
which I found while surfing thru my Sitemeter stats.
An obvious fact. Yet…
When talking to software developers, I often hear complaints about the quality of code (especially if somebody else programmed the app). While I understand [...]
Also posted in tech Tagged GUI, Leah Guren, presentation, review the GUI, Rhonda Bracey, software development, user interface 1 Comment
Appfrica Interview on MTN Uganda
Just a quick note to point to an interesting interview with an official of MTN Uganda at:
Appfrica: Interview With MTN’s Erik van Veen – Part 1
These points caught my eye:
(…) revenues per user, are very low in Africa by international standards, and require a low cost operating model if the Operator is to be profitable. [...]
Zemanta
I am learning a lot from the African blogs I am reading…
App+frica recently wrote about useful web applications for bloggers in developing countries.
In his list he mentions Zemanta:
Zemanta, which just scored a new round of funding from Union Square Ventures, is a huge time saving tool. It’s a browser-side plug-in that scans the context of [...]
Freeconomics
Interesting background article, for future reference:
We can start with a simple user question: why would we ever pay for anything that we could get for free? When anyone buys a version of something they could get for free, what are they purchasing?
From my study of the network economy I see roughly eight categories of intangible [...]
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Upgraded to Wordpress 2.6
A message from the admin: Chip moved to WP 2.6.
If anything appears broken, leave a comment
Update:
Finally, fixed the Terong Related Links plugin, which hasn’t been working for the past months since I upgraded to WP 2.5. I found this fix here and simply replaced the PHP code as described. After activating the plugin, [...]
Develop More and Better Ideas
Interesting read:
Develop More and Better Ideas
Web Ink Now: Top ten PR tips for small businesses
Top ten PR tips for small businesses
1. The old ways to get noticed were to buy expensive advertising and beg the media to write about you and your products. The best way to get noticed today is to publish great content online.
2. Don’t talk about what your products and services do. Instead talk about how [...]
Twitter-like Presentations
for future reference:
I like the format of these presentations:
http://www.stoweboyd.com/message/2008/04/entrepreneurial.html
http://www.stoweboyd.com/message/2008/02/thoughts-for-to.html
Marketer’s Cheat Sheet for cvs and svn?
At work we use cvs and subversion for version control, light years better than Visual SourceSafe.
I’m trying to extend my active command line knowledge of cvs and svn… Remember I’m a low and humble marketer / content developer / writer.
Regular commands I use:
cvs update
cvs commit -m "message" filename
cvs tag -F "tagname" filename
cvs update -dPr tagname [...]
The easy way
Stumbled across this blog post:
It’s really easy to insist that people read the friggin manual. It’s really easy to blame the user/student/prospect/customer for not trying hard, for being too stupid to get it or for not caring enough to pay attention. Sometimes (often) that might even be a valid complaint. But it’s not helpful.
Blogs can kill brands
good quote:
In a pre-web world, marketing was synonymous with advertising; today, the customer is active and has true recourse.
via Swissmiss
They say it’s all about the customer
Since Mlle. A. started using Google Reader in full force a couple of weeks ago, I’ve been getting a steady flow of cool, funny, high-quality articles and links.
This one caught my eye:
(…) customers don’t really care how you’re better until they understand what you’re gonna do for them.
The 3Ps of News Distribution