Chiperoni
Currently viewing the category:
"marketing"
I recently took part in a webinar on increasing website traffic.
Here are my notes:
10. Engage socially
Engage and participate in online conversations in a pertinent and relevant way
Keep track how people respond
Track how many people reach the site via FB and Twitter
Tweak [...]
Via Cyberwriter, here are the 3Ps of news distribution:
Portable : 33% of cell phone owners now access news on their cell phones. Personalized : 28% of internet users have customized their home page to include news from sources and on topics that particularly interest them. Participatory : 37% of internet users have [...]
QOTD:
Successful businesses will not be everything to everyone; that’s the broadcast mentality. Instead, they will play a meaningful role to a cohort of committed consumers who give their attention to them because of their relevance.
I saw this retweet pointing to Jeremy Toeman’s article Will normal folks ever use Twitter?”. (By default that makes me un-normal….)
He makes an excellent point which matches my own experience. Most people don’t see the added benefit of using Twitter. [...]
I am faced with the challenge to explain SEO and SEM in a 1 hour presentation. The audience consists of business folks.
Where to start explaining is the hard part.
Also there are so many myths in this area – garnered by SEO vendors selling their services as a “Wunderwaffe” for instant web traffic success.
[...]
Cyberwiter posted the above tweet on using social media to enhance your company’s online news room.
The article lists ways how to aggregate text, images, audio and video to make it useful for corporations and their target audience.
Ein gutgemachter Social [...]
Recommended read via Mlle A.‘s Delicious bookmarks:
And probably a reason why many companies that are latecomers to the social media circus will never understand, why everybody is was so excited.
Instead of following the latest social media advertising trend, my advice is: Be [...]
News of dying newspapers and print magazines have been making the rounds. But also some well-established and respected blogs are closing, or struggling.
Mlle A. of Handmade2.0 recently commented on a design blog’s call for donations:
It’s not just print mags that face hardship. Meaning, blogs that started [...]
Quick post to archive a good quote by Chris Brogan:
(…) social media isn’t a PR tool; it’s not a marketing tool ; it’s a communications tool and a media making/distribution tool set. And further, it’s not the only way to the finish line out there. It’s about working on the larger need [...]
In a world full of advertising and sales pitches, it’s the little things that count.
Like a handwritten note on the bottom of the fitness center’s invoice:
Bisch fleissig
The owner of the fitness center is a tough business woman. No discount. No rebate. No nothing. But she does build relationships. Which is [...]
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