Category marketing

Content distribution strategies on my mind

Brian Dean’s recent study confirmed what many Digital Marketing folks know intuitively. (…) Brian Dean recently found that 94% of all content generates zero backlinks. And just 1.3% of articles gobble up 75% of all social shares. Source: Brafton It’s 2020 and we’ve…

Reasons to blog

I saw this article today on the benefits of blogging: “So why should you blog?” — ✁___CollectThisTweet (@nchenga) November 1, 2015 Blogs refine your thoughts Blogs reward the creator Blogs amplify your humanity Blogs connect us to our tribes Blogs…

Content first

Last Saturday I attended UX camp Switzerland. A very good event to learn about user experience, human-centered design, usability testing, MVP and prototyping tools. Talks I listened to: Stefanie Klekamp presented lots of background info on the Think Aloud usability…

Quote of the day #SEO

Social media isn’t reaching people like it used to. via The New Emphasis On Link Building: What's Behind It And How To React. Back to link building? Probably. Read this advice: The best way to have your website rank higher…

Google Hummingbird links

The latest addition to the SEO zoo is a hummingbird. The algorithm change was announced in September 2013 but went live a month earlier. Searchengineland has some useful background information: FAQ: All About The New Google “Hummingbird” Algorithm Hummingbird’s Impact…