language

Leo

I stumbled across this Swisscom poster showcasing Leo’s mobile app to sell a smart phone: I started using Leo’s English – German dictionary regularly long time ago – in the late 90s. I think it must have been about 1997 or 1998 at my first full-time job after uni. The vocabulary wasn’t as extensive as …

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mouse potato

Main Entry: mouse potato Function: noun Etymology: after couch potato slang : a person who spends a great deal of time using a computer Source: Definition of mouse potato – Merriam-Webster Online Dictionary

Writing Copy

Couple of writing tips I found at MarketingProfs.com: Begin with a story Use short words Write shorter sentences Remove clichés Use bridges or connectors Use concrete examples rather than concepts Pay attention to your verbs

MarComm Writing Tactics

Can technical writers be good marketing writers – and vice versa? The above presentation notes are old (from 2002 i.e. definitely Web 1.0), but the question is interesting… what’s your opinion on this? (update: unfortunately the site seems to be down. Note to myself: write a short summary of the main points for future reference.)

Help Save the German Language

Adopt a German word for 5 Euro: http://www.wortpatenschaft.de/ Apparently the German language needs your help: …Werden Sie Wortpate! Beschützen Sie ein deutsches Wort und übernehmen Sie dafür die Verantwortung: Entwickeln Sie das Wort weiter, pflegen Sie es, hüten Sie es vor MiàŸbrauch oder Verdrängung! Schreiben Sie Gedichte mit Ihrem Wort, tauschen Sie sich aus mit …

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