Chiperoni
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The jog log:
Slow but steep run to Bettingen (the long way) through slush, mud and melted snow. The temperature was around 5 to 8 degrees plus. Perfect running weather. The soles of my feet were burning for much of the way. Maybe the wrong pair of socks…? But I kept going and [...]
A regular reader of Chiperoni.ch has suggested that I add a book list.
Yesterday I stopped by at the uni library and browsed thru the marketing section. I picked up “How Customers Think” by Gerald Zaltmann. And some pages caught my eye. The 10’000 feet view.
I recently read “Digging to America” by Anne Tyler.
It’s an easy read. I read the entire book in one day while travelling. I can’t really decide on my recommendation level though. I liked it because it feels like a biography and [...]
aargh*
Here’s the next marketing book to read:
Interview with Seth Godin about Meatball Sundae
What a name for a book.
*just finished reading “The new Rules of Marketing and PR”
