The jog log: Slow but steep run to Bettingen (the long way) through slush, mud and melted snow. The temperature was around 5 to 8 degrees plus. Perfect running weather. The soles of my feet were burning for much of the way. Maybe the wrong pair of socks…? But I kept going and feel relaxed… Continue reading The Sunday before Christmas
Category: books
Reading List
A regular reader of Chiperoni.ch has suggested that I add a book list. Yesterday I stopped by at the uni library and browsed thru the marketing section. I picked up “How Customers Think” by Gerald Zaltmann. And some pages caught my eye. The 10’000 feet view. Ways to find original ideas and get out of… Continue reading Reading List
Holiday reading II
I recently read “Digging to America” by Anne Tyler. It’s an easy read. I read the entire book in one day while travelling. I can’t really decide on my recommendation level though. I liked it because it feels like a biography and I tend to like biographies. It feels a bit like real life, i.e.… Continue reading Holiday reading II
The next please
aargh* Here’s the next marketing book to read: Interview with Seth Godin about Meatball Sundae What a name for a book. *just finished reading “The new Rules of Marketing and PR”