Categories
marketing

Content distribution strategies on my mind

Brian Dean’s recent study confirmed what many Digital Marketing folks know intuitively.

(…) Brian Dean recently found that 94% of all content generates zero backlinks. And just 1.3% of articles gobble up 75% of all social shares.

Source: Brafton

It’s 2020 and we’ve have been pumping out content for many years.

Algorithms influence distribution.

How do you earn backlinks for your content?

As shown in the above article, the cost of content creation is increasing.

Distribution strategies matter.

schienen
Train tracks

I liked this tweet:

Well, maybe not Medium… Their technical SEO is broken. I personally think WordPress is still a good option.

The tweet conveys the importance. You need to increase visibility. You must find ways to connect.

Where's the zoo?
Bus and tram network

Consider distribution strategies early, ideally when you are planning and creating the content:

  • What keyphrases and questions will help this article to rank well in the SERPs?
  • Did you look closely at the search intent?
  • Always share the link on your social media properties (Organic Social).
  • Can you spend some money on Paid Search and Paid Social to promote the content to your target audience?
  • Can you add a podcast on the topic?
  • Are you planning a video?
  • Maybe, you could offer a webinar and share the slides and the recording?
  • Brainstorm for ideas: How can you earn backlinks on high-quality sites?
  • Build a simple newsletter and share new content with subscribers at regular intervals.
  • Consider contacting journalists and getting relevant publications to write about you.
  • Inform your sales team of new content. Encourage them to send out direct links to relevant content.
sbb train station
Velo courier at Basel’s main train station

By nchenga

Nchenga-nchenga is my nickname. Chiperoni.ch is my online playground, scrap book, and on-going collection of bookmarks and interesting quotes.

Chiperoni is a Malawian term for cold, grey, rainy weather.

I am a bridge blogger somewhere between Basel and Blantyre.

The opinions and comments expressed here are my own personal opinions and do not represent my employer's view in anyway. So far, this blog is free of advertising or paid articles or similar.

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