Don’t forget to optimize your PDFs for SEO

Here’s a useful reminder to make sure your PDFs contain useful SEO-relevant infos and links:

10 tips to make your PDFs SEO friendly

In my experience this is where many B2B companies can improve. Often the PDFs don’t contain any useful titles or descriptions. Sometimes they show the draft infos. In many companies, PDFs aren’t reviewed by the SEO team. Very often managers don’t want to go back to the DTP team. Yet another change request.

Solution? Raise awareness from the start.
Is this a PDF that will be hosted online?
Do you want web visitors to find it?

Author: nchenga

Nchenga-nchenga is my nickname. Chiperoni.ch is my online playground, scrap book, and on-going collection of bookmarks and interesting quotes. Chiperoni is a Malawian term for cold, grey, rainy weather. I am a bridge blogger somewhere between Basel and Blantyre. The opinions and comments expressed here are my own personal opinions and do not represent my employer's view in anyway. So far, this blog is free of advertising or paid articles or similar.

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