Search intent

In SEO, you need to figure out the search intent. Best place to do this is to study the SERPs, auto-suggest, and related searches. How Google Gives Us insight into Searcher Intent Through the Results https://t.co/MWFBsimzG3 – Whiteboard Friday pic.twitter.com/cQYK4NpFsi — Moz (@Moz) November 10, 2017 Notes to keep in mind: Don’t target content without […]

SEO for B2B services and products: How to get started?

A couple of weeks ago, I was asked to provide some free consulting on how I would start SEO for a new B2B services or products company. Here are my notes: #Sandra’s advice on how to start There are different kinds of web visitors. Try to find groups and segments, and the info that they […]

#uxcampch 2017 – Some notes

I attended last Saturday’s #uxcampch in Zürich. First talk was on designing screens for HbbTV. 10 Foot UI. Samuel Raymann talked about his project at SRG and designing for TV sets. I liked this project report about design challenges. Good talk by @samraymann on HbbTv design challenges — Panchenga (@nchenga) May 20, 2017 Next, I […]

Best chiperoni.ch snapshot of 2016?

Another year has passed. And it’s time to look at my photos and select a snapshot per month. My photo selection skills are influenced by memories, rather than the photo’s quality alone. The method: I quickly scan through my photos on a per month basis and select a photo based on number of views, personal […]