You are not the user

Via the #confluencecon hashtag, I found some good background articles (thank you @ruthburr, @danlovejoy for tweeting).

Take the time to understand your user. It will decrease the risk of creating an an unfavorable experience and give you an opportunity to turn them into your greatest advocate.

A reminder of research tools that I can use to learn more about the people that will use a website or app is provided in this article.

Above all else, there is no excuse for designing based off assumptions—in the immortal words of Jakob Nielsen: “Leaving the user out is not an option.”

Some new marketing tools mentioned in this slide deck by @ipullrank and a call to understand marketing technology:

Some new tools mentioned in the slides above:

Klipfolio

Orange

Fullcontact

URLprofiler

Postman

Personyze

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