Categories
General

Recommend reading: Why No One Pays Attention to Your Marketing

Why No One Pays Attention to Your Marketing – Whiteboard Friday

Categories
writing

Recommended article: “The Guide To Strategic Writing”

I read this article on writing:
The Guide To Strategic Writing.

The main idea, as proposed in the article, is to research and find a proven idea. Then, write an article that improves on this idea.

Make sure the problem is real and your readers can relate to it

The article provides a good overview what content marketers will suggest and recommend in 2015.

The challenge that I see is trying to implement this in a small or medium sized business. You’ll need access to subject matter experts and time for research. Both are scarce.

Good times to be a writer.

Categories
tech wordpress

WordPress-y clean-up

I just deleted over 20 WordPress themes that had accumulated in my wp-content folder. Feeling de-cluttered. I’ve kept Syntax and Underline.

I’ve also been unlinking tonnes of broken links.

Next, I need to figure out why comments are not getting thru.

BTW, there’s a WordPress conf in Zurigo on 19 September.

I’ve been using WordPress since 2004. 11 years. It’s served me well.

Is it slow? Is it bloated? Maybe, but you can always work on improving that.

Categories
General

Recipe link – for future reference

Carrot cake

Categories
tech

Recommended article: “The Web We Have to Save”

Via T3N, I found this article on the changing web.

Not sure if we can stop this development, but at least we can raise awareness, and point hyperlinks back to content that we like and cherish.