2 resource links – for future reference
from a survey:
keyword is the exact-match root domain
keyword present in the title element/tag
uniqueness of the content on the page
uniqueness of content across the whole site
search volume for the brand/domain
authority of users tweeting links to a page
quantity of unique domains linking to the domain
CTR from Google to the page for the keyword
quantity of unique linking domains that contain a link employing keyword as the exact anchor text
