Engaging customers

I attended a talk – organized by the ifj.ch, venturelab and FHNW – by Karsten Füllhaas on “Social Media: Wenn Kunden mein Marketing übernehmen” (translation: when customers take over my marketing). A well-balanced talk.

I like the Brian Solis quotes:

  • Use of tools such as Facebook and Twitter does not guarantee people will listen.
  • Engage your customers in meaningful conversations, empowering them as true participants in your marketing and service efforts.

And you need good content. Just blasting out your marketing message will not lead to dialog and engagement.

Slides (in German) for future reference

Social Media: Wenn Kunden mein Marketing übernehmen

Published by nchenga

Nchenga-nchenga is my nickname. Chiperoni.ch is my online playground, scrap book, and on-going collection of bookmarks and interesting quotes. Chiperoni is a Malawian term for cold, grey, rainy weather. I am a bridge blogger somewhere between Basel and Blantyre. The opinions and comments expressed here are my own personal opinions and do not represent my employer's view in anyway. So far, this blog is free of advertising or paid articles or similar.

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