mchenga 1.sand; maziko ena onse npamchenga = all other foundations are on sand (see: hymn 362, Nyimbo za Mulungu); expression: walemba pamchenga (lit.: you have written in the sand) = you’ve wasted your time; expression: kugwetserana mu mchenga (lit.: throwing one another on the sand) = reconciliation;
While 2010 is the year where many will find ways to monetize their online blogs, photos and apps (which is ok), don’t forget your personal voice.
Even if you have only 5 readers per day, you have influence.
There are enough echo chambers.
I spend a lot of time reading online. And there is a lot of repetition.
Don’t sell out to the latest SEO and social media marketing gimmicks. It’s a fact: google-bombing your way into Google’s top ten is getting more difficult by the day. Esp. for common terms. Even if you follow all the social media marketing advice out there. There is no silver bullet. Consider plain, old-fashioned offline marketing as well.
Remember why you started blogging and tweeting and have fun.
I know why I am here. I enjoy writing. I like documenting my web world. The tools that I used. The feedback that I get.
I attended a talk – organized by the ifj.ch, venturelab and FHNW – by Karsten Füllhaas on “Social Media: Wenn Kunden mein Marketing übernehmen” (translation: when customers take over my marketing). A well-balanced talk.
I like the Brian Solis quotes:
Use of tools such as Facebook and Twitter does not guarantee people will listen.
Engage your customers in meaningful conversations, empowering them as true participants in your marketing and service efforts.
And you need good content. Just blasting out your marketing message will not lead to dialog and engagement.
Slides (in German) for future reference
Social Media: Wenn Kunden mein Marketing übernehmen