The Coca-Cola Index

Recommended read (via White African):

AFRICANS buy 36 billion bottles of Coke a year. Because the price is set so low—around 20-30 American cents, less than the price of the average newspaper—and because sales are so minutely analysed by Coca-Cola, the Coke bottle may be one of the continent’s best trackers of stability and prosperity.

The article is right about the distribution network. Coca-Cola is available in every remote village.

One thought on “The Coca-Cola Index

  1. Coke’s politics are quite problematical, besides this. They are causing quite some damage in India by using a lot of fresh water reserve at their huge plants, while many farmers face drought in their fields. Water pollution left aside…

Leave a Reply

Your email address will not be published.