The Coca-Cola Index

Recommended read (via White African):

AFRICANS buy 36 billion bottles of Coke a year. Because the price is set so low—around 20-30 American cents, less than the price of the average newspaper—and because sales are so minutely analysed by Coca-Cola, the Coke bottle may be one of the continent’s best trackers of stability and prosperity.

The article is right about the distribution network. Coca-Cola is available in every remote village.

Published by nchenga

Nchenga-nchenga is my nickname. Chiperoni.ch is my online playground, scrap book, and on-going collection of bookmarks and interesting quotes. Chiperoni is a Malawian term for cold, grey, rainy weather. I am a bridge blogger somewhere between Basel and Blantyre. The opinions and comments expressed here are my own personal opinions and do not represent my employer's view in anyway. So far, this blog is free of advertising or paid articles or similar.

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  1. Coke’s politics are quite problematical, besides this. They are causing quite some damage in India by using a lot of fresh water reserve at their huge plants, while many farmers face drought in their fields. Water pollution left aside…