I finished reading David Meerman Scott’s book on: “The new rules of Marketing and PR”.
Here’s a quote which is probably already the most quoted excerpt out of the book:
Big news is great, but don’t wait.
- Have a new take on an old problem? Write a release.
- Serving a unique marketplace? Write a release.
- Have interesting information to share? Write a release.
- CEO speaking at a conference? Write a release.
- Win an award? Write a release.
- Add a product feature? Write a release.
- Win a new customer? Write a release.
- Publish a white paper? Write a release.
- Get out of bed this morning? Okay, maybe not… but you are thinking the right way now!
His main point is that news releases should be written for a wider audience, not just journalists.
And I liked the chapter on avoiding typical industry PR speak (see the The Gobbledygook Manifesto).
I found the book helpful.
Most of all I felt reassured that somebody else has written down lots of the things I discovered on my own by following a hands-on, learning-by-doing, check-out-what-works approach regarding blogs and news releases.
But before I go into further detail, I’ll wait for Mlle. A. and her literary criticism.
Here’s my previous post on this book:
