At BlogCampSwitzerland

Listening to a talk on “Getting Blogs Done” and eating chocolate.

The talk’s about applying “Getting Things Done” concepts to blogging. Getting kind of boring. I guess, I’m not really into GTD.

I enjoyed Patrick Zoll’s talk on Corporate Podcasting.

Looking forward to Sarah’s talk on the blogs and politics.

Enjoying Krusenstern on writing better blog texts.

Some text snippets at: http://twitter.com/nchenga

Some Flickr snaps at:

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corporate podcasting

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Good food = good conference ? The catering service tuck-tuck.ch deserves a special mention.

APN

Today’s attempt to use the USB modem GlobeTrotter Connect with my MacBook failed. I had the right PIN and the right software. But couldn’t connect.
The preferences revealed a dialog box with input fields for an APN, a username and a password. I checked the help. There was no explanation what APN stands for… and whether it’s required or not.
And I was offline so i couldn’t search either.

Aaargh.

APN stands for Access Point Name.

The user manual can be downloaded here.

But I don’t know if that’s the missing puzzle piece I need to connect. Or if it’s optional.

The Nutella Alternatives Group at Flickr

Yay, the Nutella Alternatives group is growing (world dominion imminent…).

Recent additions include:

pseudo Nutella

Duo spread

The question

Why spend so many hours and bytes on Nutella and derivatives?
It’s a web differentiator! And when people wander thru the shopping aisles with their phone cams they need a purpose.

The Flickr group lists all the details:
http://www.flickr.com/groups/nutellaalternative/

Childhood memories

As regular readers of Chiperoni know, the author grew up under African skies. Nutella and all subsitutes thereof were unknown. A friendly soul somewhere in Germany sent a package containing a small bucket in brown plastic of Nutella-like bread spread.

At school my Nutella sandwich was commented with a universal “Yuck“. South Africans, Brits, Zimbabweans, Indians, North Americans and Malawians didn’t even try it.

More for us and some classmates from the Netherlands.

I -in turn- never really acquired a taste for Marmite.

120 registered nurses leave Malawi per year

Article on the continuing brain drain in the health sector of Malawi.

Some excerpts:

Official figures show around 120 registered nurses have migrated to Britain and the United States alone every year in the last decade with the health ministry unable to even begin to match the wages on offer abroad.

Malawi currently has only 56.4 nurses and two doctors for every 100,000 potential patients.

“We have only 3,000 nurses on register for a population of 12 million (…)”

A junior doctor now earns 450 dollars, while a senior nurse goes home with 300 dollars.

crumbled

Here’s a simple and rustique family recipe to make crumble:

Cover the bottom of a heat-resistant dish with slices of fruit such as apples, pears, or plums.

Stir up some crumbles for the topping (you can use the same recipe for the topping as in Streuselkuchen, but i’d leave out the cinnamon and use brown sugar instead)

Add nuts and put into the oven for about 40 to 45 minutes until slightly brown.

zwetschgen

zwetschgen

ze result before baking

Weekend Thoughts

I just installed GIMPshop on my (no longer new) MacBook. And the interface looks a lot simpler.

And I received a Skitch invite. I don’t like the pink heart icon much. Kitsch.
But I somehow managed to get past that and watch the introductory video (!). The features look very useful. It offers a direct upload to Flickr. Looks like a good tool for quick screenshots. OS X’s Grab only offers TIFF, which isn’t recognized by the Flickr Uploadr for some reason or other. And which means opening GIMP or GraphicConverter or Preview. 20 clicks more.

BTW, I’m sitting in a train to northern Germany and there are quite a number of free seats for a Friday evening… (and a power plug right next to me: hope it works). I guess, the strike warnings caused a lot of people to reschedule.

(Insert pause to take a snapshot of setting sun near Karlsruhe, will be uploaded when I find adequate WiFi access)

Quite a few regional trains have been cancelled. The official reason given via the pa is “wegen Notfall” (Translation: cos of an emergency).
Why not say strike? Emergency sounds like accident or natural catastrophe (can’t spell, too much German on my brain).

Wondering out loud:
Would the new PR approach be more direct and advise the German railway company to use the word “strike” or would it find a roundabout way to describe the situation?

(I forgot to take “The New PR” book with me.)

(I like the size of my 13″ MacBook. Just right for travelling.)

Anyway, “the new PR” book has got me thinking a lot more about buyer personas.

Who am I writing my marketing collateral, company blog posts, and technology announcements for? What kind of things are they interested in? How does a buyer persona search for a new service provider? Keeping your target audience in mind while writing is nothing new. Buyer personas, though, are on a more detailled level, describing a character and a typical work/leisure setting.

And it also reminded me of Bogo’s talk at the STC Transalpine conf in Zurich last April. He stressed the importance of agreeing on personas to develop adequate tech. documentation and user interfaces.

I signed up for Redbubble.com a couple of days ago. It offers a service to upload, sell and print artwork via the web all-in-one. Payment is transferred by Paypal or cheque. There’s a minimum price for the printing and production costs. And you as the seller of the artwork can decide on the markup (i.e. your gain/income/profit). I stumbled across this service via Ozczecho’s Flickr profile. My first impression of Redbubble.com is very positive and IMHO this could develop into a viable Flickr and Etsy alternative.

Still on my list of fun to dos:
Buy a DSLR
Set up an Ubuntu laptop
Learn more Mac OS X keyboard shortcuts (zoom in and out with command + option and ^ or ‘)
Install WordPress 2.3
Try out Pixelmator
Write a book (LOL)
Go on vacation

Disclaimer: at times Chiperoni.ch is my personal online thinktank and my half-geek playground.