Adding the SEO Title Tag plugin

Here are my short notes on new WordPress plugins I’m trying out at Chiperoni.ch:

SEO Title Tag

I read about this in a WordCamp 2007 report last weekend. The corresponding plugin web page is here.

If you’re using K2, open header.php and replace everything within the title tag with this:

< ?php if (function_exists('seo_title_tag')) { seo_title_tag(); } else { wp_title(''); ?> < ?php if ( !(is_404()) && (is_single()) or (is_page()) or (is_archive()) ) { ?> at < ?php } ?> < ?php bloginfo('name'); } ?>

e voilà :

adding the seo title tag

Bad behavior

According to the website:

Bad Behavior complements other link spam solutions by acting as a gatekeeper, preventing spammers from ever delivering their junk, and in many cases, from ever reading your site in the first place. This keeps your site’s load down, makes your site logs cleaner, and can help prevent denial of service conditions caused by spammers.

And yes, my logs are cleaner. Less spam is slipping thru into the comment moderation queue.

Bad behavior

Stats plugin

I’ve been using Counterize II for a couple of months and can recommend it.

If you’re in a hosted setup like WordPress.com, you could use a service like Sitemeter, Statcounter, or Google Analytics.

Authentic content

I’ve been reading thru various WordCamp 2007 posts. And I’ve found quite a number of useful tips. This evening I quickly skipped thru Lorelle’s slides:

with lots of very useful advice how to build content.

Just a couple of thoughts to carry on the conversation:

I agree that you should spend extra time to write better posts. But don’t be shy to hit the Publish button at an early stage either. Participate.

Experiment, learn, and evolve.

It’s kind of an ongoing process.

I tend to post a high percentage of very short blog entries: tumblr-like. Just an introductory text and a link. Or a block-quote. Or a photo. Or a video. Fragments of captured attention. Yet I’ve found that in time seemingly stranded-looking posts fall into place in a larger context. Cos I can embed them in a larger text.

I think the main point is to be authentic. But don’t publish every single personal detail.

If you are blogging for yourself, it’s perfectly acceptable to go ahead and write the 1 860 001st entry on how to install WordPress, especially if it helps to learn. You won’t get any traffic. But if you’re a little bit like me, writing about a topic will help to understand and reflect. And you’ve got notes and links you can refer to later. BTW, other how-tos on other issues will get you lots of hits.

That said I’ve got a couple of trivial CSS and JavaScript and WordPress posts lined up…. 😉

Tweet

Freaky-flash.de is an old favorite site of mine, which I found about 5 or 6 years ago. Nice to see that some things last.

Here’s a fave.

twittering...

Turn up the volume and move the mouse over the birds.

sakku.worker

haben wollen

Via this Flickr comment I heard that there’s a Sakku competition for bloggers…

I already blogged about Sakku bags some time ago. And I would love to win a bag. As a knowledge worker and digital nomad, I believe I’m the right candidate 🙂

I’ll write a review.

Take photos.

And test the solar cells where ever I go.

Corporate Blogging Experience

useful:
What others are saying about corporate blogging

I like this:

Actions always prove louder than words. Lead by example. Give people something to aspire to but don’t make it so daunting that they will be easily discouraged.

This holds true for a lot of other things as well, not just blogging…

Apparently the number of blogs is peaking and the hype is starting to move on. Meno male. I’ve always had hype antibodies. On the other hand, I’m not a sceptical late adopter either…

Blogging isn’t easy. It’s time-consuming. And results will not be immediate. But it’s a good way for small and medium-sized companies to bypass the media gatekeepers and spread their message faster. The publishing world has changed / is changing.

Another useful article I found (while writing and editing this post) is Quick Tips on Corporate Blogging:

  • Designate an editor.
  • Don’t be too precious about it, but do have a purpose.
  • Content is king.
  • Develop a content engine.
  • Have an editorial policy.
  • Experiment, learn, and evolve.
  • Make it a core part of your marketing strategy.
  • Be patient and watch your audience grow.

Twittering Retro Style

I’d just like to check in and report that the Neighborhood Information System (NIS) is working great here…

This morning I had a small note pegged to my bike’s brake wires, asking me if my neighbor could borrow my 2nd bicycle for a visiting family member. No need for Twitter, Jaiku, Facebook et al….

Total electricity consumption: 0 kW
Internet connection cost: 0 CHF
Depreciation of computer equipment: 0 CHF

😉

Have a good weekend!

Recent cultural activities

Saw the play “Angst” at Theater Basel. It’s a kind of like a mashup with glimpses of 3 separate households on one stage, which then interweave towards the end. Entertaining. But it is not really deep or philosophical or thought-provoking. Covers all types of fear…

Saw the movie “The Namesake”. Sad and moving. Great mood. A topic I can relate to. Recommended.

Went to Grönemeyer’s concert in Bern. Fun.

Went to the Schaulager exhibition on Robert Gober (sinks, sinks, sinks). And to see the architecture of the Herzog & de Meuron building.

Laptop choices…

open heart surgery....

Just 4 months after the motherboard was replaced in my workplace laptop: end of life. I couldn’t start up my laptop yesterday morning. The 3 year service guarantee has expired. Which means I get to order a new one.

The choices:
It’s Dell or MacBookPro with Parallels.

The way I see PR – or parts of it

A regular Chiperoni reader asked about my opinion on Scoble’s recent post on PR and developers.

Not an easy question to answer. I’ve been following a pragmatic way. And I’m in a smallish company where I need to generate interest rather than block off journalist queries. A very different situation.

I would tend to agree more with Guy Kawasaki’s DIY list of PR tips. I’ve had good experiences with being authentic and sticking to the truth. There’s so much marketing glib out there. In my experience, journalists prefer talking to somebody that knows the product 😉 but can explain the big picture. Some PR folks want to control the message yet know too little about the product.

But Kawasaki also says you should try to find an interesting story. Just presenting the tech. specifications or technology highlights isn’t really going to thrill anybody. And that’s a pitfall some developers may fall into. And many small IT companies want to appear serious and established. Whereas looking dynamic and fast-moving would scare the established competitors more.

As the comments show being secretive isn’t going to work the same way for all companies. And IMHO, Scoble profits more from developer or entrepreneur interviews than polished PR interviews.

In our fast-moving world, bad or inaccurate press stories may also generate good attention. Cos some people will look closer to form their own opinion.

This sums up my current strategy.

With the usual disclaimer: off the top of my head and unreflected….