blogging tech

The Rise and Fall of Blogging, Twitter and Facebook

Thinking of starting a blog?

Don’t bother!

General Malawi-related

Exploring economies

I found this site via Development Gateway. It compares economies and offers rankings to quantify how easy it is to set up or shut down a business:
Doing Business in Malawi

blogging General tech wordpress

Adding the SEO Title Tag plugin

Here are my short notes on new WordPress plugins I’m trying out at

SEO Title Tag

I read about this in a WordCamp 2007 report last weekend. The corresponding plugin web page is here.

If you’re using K2, open header.php and replace everything within the title tag with this:

< ?php if (function_exists('seo_title_tag')) { seo_title_tag(); } else { wp_title(''); ?> < ?php if ( !(is_404()) && (is_single()) or (is_page()) or (is_archive()) ) { ?> at < ?php } ?> < ?php bloginfo('name'); } ?>

e voilà :

adding the seo title tag

Bad behavior

According to the website:

Bad Behavior complements other link spam solutions by acting as a gatekeeper, preventing spammers from ever delivering their junk, and in many cases, from ever reading your site in the first place. This keeps your site’s load down, makes your site logs cleaner, and can help prevent denial of service conditions caused by spammers.

And yes, my logs are cleaner. Less spam is slipping thru into the comment moderation queue.

Bad behavior

Stats plugin

I’ve been using Counterize II for a couple of months and can recommend it.

If you’re in a hosted setup like, you could use a service like Sitemeter, Statcounter, or Google Analytics.

General tech

MacBook salad

I’ve decided to move to Mac… and I’ve been asking other Mac users for tips regarding software. And the list is long.

Photo credit

General wordpress

Authentic content

I’ve been reading thru various WordCamp 2007 posts. And I’ve found quite a number of useful tips. This evening I quickly skipped thru Lorelle’s slides:

with lots of very useful advice how to build content.

Just a couple of thoughts to carry on the conversation:

I agree that you should spend extra time to write better posts. But don’t be shy to hit the Publish button at an early stage either. Participate.

Experiment, learn, and evolve.

It’s kind of an ongoing process.

I tend to post a high percentage of very short blog entries: tumblr-like. Just an introductory text and a link. Or a block-quote. Or a photo. Or a video. Fragments of captured attention. Yet I’ve found that in time seemingly stranded-looking posts fall into place in a larger context. Cos I can embed them in a larger text.

I think the main point is to be authentic. But don’t publish every single personal detail.

If you are blogging for yourself, it’s perfectly acceptable to go ahead and write the 1 860 001st entry on how to install WordPress, especially if it helps to learn. You won’t get any traffic. But if you’re a little bit like me, writing about a topic will help to understand and reflect. And you’ve got notes and links you can refer to later. BTW, other how-tos on other issues will get you lots of hits.

That said I’ve got a couple of trivial CSS and JavaScript and WordPress posts lined up…. 😉

sports swiss

Bike to work

for the record:
Wer mit dem Velo zur Arbeit fahre, sei leistungsfähiger, weniger krank und schone erst noch die Umwelt, hält die IG Velo fest.

blogafrica recipe

The African Cookbook Project

just read about the African Cookbook Project.

You can submit your favourite African recipe at:
questions (at)

Off the top of my head and based on the recipes I’ve published here at, I would say banana bread.

I’m sending an email to Blantyre to ask my mom…


Pragmatic Marketing Blogs

for future reference:
List of marketing blogs at Pragmatic Marketing


Design for the Other 90%

Interesting link via Mlle. A. :
Design for the Other 90%


Mozilla Thunderbird plugins

I installed Sunbird and Sugarbird (aka Asertiva Extension for Sugar CRM) for Thunderbird. Even though I’ll probably need to go thru the process again in a couple of weeks.

basel Photos

Postcard from Basel

Print it out and send it home:

postcard from basel

I took a couple of spontaneous snapshots in St.Alban. Mostly stuff I see when I go running along the riverbanks. Like this graffiti. Or this analog sms.

BTW, you can see my recent Flickr pics on black.

Photos tech

DSLR fun

Listening in to several videos on DSLRs and lenses…

Nikkor DX lens tour:

Nikon D80:

Canon EOS 400D:

buon weekend,


Tweet is an old favorite site of mine, which I found about 5 or 6 years ago. Nice to see that some things last.

Here’s a fave.


Turn up the volume and move the mouse over the birds.

blogger marketing tech


haben wollen

Via this Flickr comment I heard that there’s a Sakku competition for bloggers…

I already blogged about Sakku bags some time ago. And I would love to win a bag. As a knowledge worker and digital nomad, I believe I’m the right candidate 🙂

I’ll write a review.

Take photos.

And test the solar cells where ever I go.


Who participates?

Stumbled across this Businessweek chart on what people are doing online:
who participates

via Lift Lab.

blogging marketing wordpress

Corporate Blogging Experience

What others are saying about corporate blogging

I like this:

Actions always prove louder than words. Lead by example. Give people something to aspire to but don’t make it so daunting that they will be easily discouraged.

This holds true for a lot of other things as well, not just blogging…

Apparently the number of blogs is peaking and the hype is starting to move on. Meno male. I’ve always had hype antibodies. On the other hand, I’m not a sceptical late adopter either…

Blogging isn’t easy. It’s time-consuming. And results will not be immediate. But it’s a good way for small and medium-sized companies to bypass the media gatekeepers and spread their message faster. The publishing world has changed / is changing.

Another useful article I found (while writing and editing this post) is Quick Tips on Corporate Blogging:

  • Designate an editor.
  • Don’t be too precious about it, but do have a purpose.
  • Content is king.
  • Develop a content engine.
  • Have an editorial policy.
  • Experiment, learn, and evolve.
  • Make it a core part of your marketing strategy.
  • Be patient and watch your audience grow.

Kitchen 2.0

Cool idea:
Laurent Haug’s grandmother will cook for you

General Malawi-related

Malawi GNU/Linux T-Shirt

Anthu Ozindikira amagwirisa ntchito GNU/Linux Software


Twittering Retro Style

I’d just like to check in and report that the Neighborhood Information System (NIS) is working great here…

This morning I had a small note pegged to my bike’s brake wires, asking me if my neighbor could borrow my 2nd bicycle for a visiting family member. No need for Twitter, Jaiku, Facebook et al….

Total electricity consumption: 0 kW
Internet connection cost: 0 CHF
Depreciation of computer equipment: 0 CHF


Have a good weekend!


teddy bears



Reminds me of cotton monsters.

basel flickr

Basel artist Martin Gyger

Basel-based artist and illustrator, Martin Gyger, has launched a website:

martin gyger

The site uses Satellite and a Flickr account to display the artwork. Simple.

Couple of my favorites are [1] [2] [3]

Browse thru the site, send a friendly welcome email, or leave a Flickr comment…

General language

double t

Is it benefitted or benefited?

architecture basel movies

Recent cultural activities

Saw the play “Angst” at Theater Basel. It’s a kind of like a mashup with glimpses of 3 separate households on one stage, which then interweave towards the end. Entertaining. But it is not really deep or philosophical or thought-provoking. Covers all types of fear…

Saw the movie “The Namesake”. Sad and moving. Great mood. A topic I can relate to. Recommended.

Went to Grönemeyer’s concert in Bern. Fun.

Went to the Schaulager exhibition on Robert Gober (sinks, sinks, sinks). And to see the architecture of the Herzog & de Meuron building.


Laptop choices…

open heart surgery....

Just 4 months after the motherboard was replaced in my workplace laptop: end of life. I couldn’t start up my laptop yesterday morning. The 3 year service guarantee has expired. Which means I get to order a new one.

The choices:
It’s Dell or MacBookPro with Parallels.

General marketing

The way I see PR – or parts of it

A regular Chiperoni reader asked about my opinion on Scoble’s recent post on PR and developers.

Not an easy question to answer. I’ve been following a pragmatic way. And I’m in a smallish company where I need to generate interest rather than block off journalist queries. A very different situation.

I would tend to agree more with Guy Kawasaki’s DIY list of PR tips. I’ve had good experiences with being authentic and sticking to the truth. There’s so much marketing glib out there. In my experience, journalists prefer talking to somebody that knows the product 😉 but can explain the big picture. Some PR folks want to control the message yet know too little about the product.

But Kawasaki also says you should try to find an interesting story. Just presenting the tech. specifications or technology highlights isn’t really going to thrill anybody. And that’s a pitfall some developers may fall into. And many small IT companies want to appear serious and established. Whereas looking dynamic and fast-moving would scare the established competitors more.

As the comments show being secretive isn’t going to work the same way for all companies. And IMHO, Scoble profits more from developer or entrepreneur interviews than polished PR interviews.

In our fast-moving world, bad or inaccurate press stories may also generate good attention. Cos some people will look closer to form their own opinion.

This sums up my current strategy.

With the usual disclaimer: off the top of my head and unreflected….