BlogCampSwitzerland

I attended today’s BlogCamp in Zurich; a so-called unConference because it organizes itself like BarCamp. But heh, we’re in Switzerland so it was fairly well organized.

I saw a couple of familiar faces. Maybe I should get a t-shirt saying “Blog conference tourist”… And I invited some of the Basel bloggers to the upcoming Basel Flickr group meeting.

Here are some short notes on the talks I attended:

Jürg Stucker showed a knowledge platform they’re using internally at Namics; it’s sort of like a wiki and blog combined with email functionality, i.e. you can post and email an entry at the same time. One of the questions asked was what would happen if it was turned off: Jürg said probably the number of emails would increase and probably some of the fun entries would disappear cos it’s not the kind of information you send around by email. Another question was is there a tool like this available out-of-the-box.

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Stephanie Booth talked about multilingual blogging, the pain of translating blog articles, and the technical difficulties of using 2 languages in the same blog. And even in multi-lingual Switzerland, our language skills vary, i.e. we might not feel comfortable commenting in our second or third language. There’s a need to bridge the gap. Her suggestion: Post a short summary to give your readers an idea if this topic is worth ploughing thru or not. Write in a simple and concise style, if you’re addressing a multilingual audience. On the Web, the language barrier is the real separator: Swiss French bloggers look towards France, while Swiss Germans focus more on Austrian or German sites.

benbit gave a live demo how easy it is to hack into a web portal, thanks to XSS and JavaScript. His advice for users: don’t use auto login. Many companies are careless in the way they handle customer data. Even if they are informed about the security hole, no action is taken to secure the site. He suggests getting a tool like RoboForm.

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And in the final session, I attended Denis Nordmann’s talk on the future of podcasting. This was an honest overview of the current market situation in Switzerland, which is dominated by public TV and radio broadcasters. Business models based on advertising are difficult to implement, because in general advertisers are interested in regional markets, very few companies advertise globally. And secondly it seems that the big player in this market is somewhat hesitant to fix a “bug” in iTunes which would allow podcast platforms to find out more about their podcast audience, again valuable data for advertisers. Note to myself, check out the podcast platform at: hoerkolumnen.ch

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My feedback for the organizers:
I’d prefer one day instead of two, and I think a Saturday is great.

Disclaimer: this is my interpretation and view. If I get something completely wrong, please leave a comment 😉

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