scrolling infinitely

Scoble says:

It’s my thesis that people will scroll almost infinitely. Just give them high-quality stuff. At Microsoft they did research and found most people won’t click on the “next” button. But, they will scroll. You’ll notice that the search engine at live.com doesn’t ever end. If I remember the research right they are finding that people look at something like five times more information if it just keeps scrolling than if they have to click next.

There goes one of my arguments…

Source: Scoble himself

Published by nchenga

Nchenga-nchenga is my nickname. Chiperoni.ch is my online playground, scrap book, and on-going collection of bookmarks and interesting quotes. Chiperoni is a Malawian term for cold, grey, rainy weather. I am a bridge blogger somewhere between Basel and Blantyre. The opinions and comments expressed here are my own personal opinions and do not represent my employer's view in anyway. So far, this blog is free of advertising or paid articles or similar.

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