2 thoughts on “PR 2.0”

  1. overkill.
    this is a serious draft, isn’t it?

    I am sceptical about the bullet-style new pref vs. the links to recent coverage to-date. Though it will be select coverage, obviously, the important message should come across by means of the agency’s own writings. No? Isn’t there a risk that journalists pick ready-made info (whole, useful sentences) from other sources than from the press release itself.

    Maybe I’m just missing something important.

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