PR 2.0

while I was blonking about the future of communications, some PR agency has come up with a press release template suggesting how to integrate Digg, del.icio.us, RSS feeds, as well as audio, and video links.

source: MarCom Blog

2 Comments

nchenga 9 August, 2006 Reply

yes, it is.

i forgot to link to the accompanying guide:
http://www.shiftcomm.com/downloads/pr2essentials.pdf

mademoiselle a. 9 August, 2006 Reply

overkill.
this is a serious draft, isn’t it?

I am sceptical about the bullet-style new pref vs. the links to recent coverage to-date. Though it will be select coverage, obviously, the important message should come across by means of the agency’s own writings. No? Isn’t there a risk that journalists pick ready-made info (whole, useful sentences) from other sources than from the press release itself.

Maybe I’m just missing something important.

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