Future of Corporate Communications?

just stopped by at Techcrunch a few minutes ago and stumbled across this Yet Another Corporate Blog entry. From what I gather this blog was started by the Director of Corporate Communications at Yahoo.

I’m just wondering how long it will take until you need to show up with a blogging reputation to get yourself a regular communications job. All you need is 15 people to get the news out. Says Scoble.

But there is a downside to it all: the more PR agencies and communication departments start using blogging as an instrument, the more we’ll lose the personal voice aspect. And it’s already turning that way. Just look at the sheer volume of posts.

This Tim O’Reilly quote in the link I posted yesterday sums it up:

Blogging is migrating towards this whole attention economy vein. It’s people who are effectively working on deadline to be the first to notice something. It really has become a very specialized job that you have to devote full time to. I can’t afford to do that, so I blog on things that matter to me. And sometimes I don’t do it for two weeks.

Adding Google Calendar

Anyway, it’s nice to know that all of my WordPressing here at the Headquarters of Chiperoni.ch isn’t futile. Talking about WordPress, I’m currently investigating how to add future events to a WP site I’m working on. I’ve found this post discusssing the Firetree plugin. But there’s also the possibility to add a public Google Calendar via XML, iCAL or HTML and display it on your website.

How to add Google Calendar:

  • Select your Google Calendar page.
  • Click Settings
  • Select the public calendar you’d like to add. BTW, I don’t recommend this for private calendars 😉
  • Select the format (XML, iCal or HTML).
  • Copy the feed, code or link.

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