MarComm Writing Tactics

Can technical writers be good marketing writers – and vice versa?

The above presentation notes are old (from 2002 i.e. definitely Web 1.0), but the question is interesting…

what’s your opinion on this?

(update: unfortunately the site seems to be down. Note to myself: write a short summary of the main points for future reference.)

Published by nchenga

Nchenga-nchenga is my nickname. Chiperoni.ch is my online playground, scrap book, and on-going collection of bookmarks and interesting quotes. Chiperoni is a Malawian term for cold, grey, rainy weather. I am a bridge blogger somewhere between Basel and Blantyre. The opinions and comments expressed here are my own personal opinions and do not represent my employer's view in anyway. So far, this blog is free of advertising or paid articles or similar.

Leave a comment

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.