Month: July 2006

Fare il ponte

Long weekend: It’s the Swiss national day on Tuesday and I’m taking Monday off. I haven’t decided what I’ll do yet… for suggestions, leave a comment below 😉 Here are a couple of links that have been lingering in draft status: Top 10 Things They Never Taught Me in Design School – IMHO you can …

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Writing Copy

Couple of writing tips I found at MarketingProfs.com: Begin with a story Use short words Write shorter sentences Remove clichés Use bridges or connectors Use concrete examples rather than concepts Pay attention to your verbs

MarComm Writing Tactics

Can technical writers be good marketing writers – and vice versa? The above presentation notes are old (from 2002 i.e. definitely Web 1.0), but the question is interesting… what’s your opinion on this? (update: unfortunately the site seems to be down. Note to myself: write a short summary of the main points for future reference.)