don’t know what it is called or will be called.

I like the fact that it’s Swiss. Maybe more people will be encouraged to launch their new ideas and start companies in Europe.

Important thing is to learn from dotcom mistakes.
I saw that Valerie Thompson of Swiss Ventures posted a warning along these lines.
And there’s the Russell Beattie article on web vs. mobile markets to consider:
http://www.russellbeattie.com/notebook/1008838.html