Small companies have to work hard to get visibility, especially when the market is crowded with competitors all vying for the same business. In high tech they face the added dilemma that IT departments don’t want to buy from a small unknown vendor, and the vendor can’t become large and reputable unless it has major customers. So, how does a company become better known with limited resources? By becoming an industry thought leader.
source: blog link sent to me by Mlle. A.