Today’s top news should prove interesting to follow:
Adobe said the Macromedia purchase, Adobe’s biggest-ever takeover, brings together two “complementary” products. Adobe is paying 43.8 times operating profit and 7.5 times sales for Macromedia, according to data compiled by Bloomberg.
What will happen to the Macromedia products where Adobe offers a similar product?
- golive vs. dreamweaver
- photoshop vs. fireworks
- illustrator vs. freehand
I’ve used all of the above software, except Golive, at different intervals and for various length of time in the past couple of years. I’m sure a couple of these tools will be discontinued very soon. Or continued half-heartedly and then dropped like Allaire HomeSite.
The deal itself is not without issues from a competition standpoint since the resulting business will almost certainly hold a sizeable chunk of the GUI market that would make it difficult for some smaller vendors to play in. The companies have overlapping product sets and a product portfolio that goes in many different directions.
Source: Silicon Republic