copy writing tips


Five B2B Copy Myths by Jonathan Kranz, March 29, 2005

The next time you write, forget about trying to appear “businesslike” and really get down to business. Be direct, forceful and concrete. Write as if you were talking one-to-one with a good friend you respect. When you blow the dust off your prose, you’ll find the clarity you need—and the conviction that wins your prospect’s attention.

See also the summary at B2Blog

Author: nchenga

Nchenga-nchenga is my nickname. Chiperoni.ch is my online playground, scrap book, and on-going collection of bookmarks and interesting quotes. Chiperoni is a Malawian term for cold, grey, rainy weather. I am a bridge blogger somewhere between Basel and Blantyre. The opinions and comments expressed here are my own personal opinions and do not represent my employer's view in anyway. So far, this blog is free of advertising or paid articles or similar.

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.