some thoughts on yesterday’s vendor presentation on email marketing software, InxMail.
Inxmail Professional is the “Rolls Royce” for email marketing and e-newsletters. Apart from managing personalized and individualized email campaigns and newsletters, it automates all aspects of email marketing.
Using Design Templates, campaigns can be generated without know-how in HTML or text layout. Graphical reports show your success in real-time. Automated bounce management handles incoming mails. It operates newsletters, discussion lists, and email sequences for automated online training. It supports automated opt-in and opt-out, tracking, graphical reports and much more.
There are some really neat features for email marketing. For example, you can set up templates using DTD and XML… but the price tag is high! It runs with Apache Tomcat and any database. It’s got a Java rich client front-end, which I think are more comfortable to use than HTML. But I’m wondering if there is a low-cost, open source alternative. Any ideas?